Social Media Community Management Internship

We’re changing the game in marketing and looking for talented people to help!

Uptown Treehouse is a cutting edge full service marketing agency that is revolutionizing the space through technology and social media. We are currently searching for Community Manager candidates who will be responsible for managing our clients’ social media presence on Facebook, Twitter and the blogosphere. This person should have an interest in using social media as a tool that provides value to businesses and brands. Whether you’re developing an innovative editorial calendar to evangelize a new product launch, or building strategic relationships to drive brand advocacy, you will be exposed to the key drivers and fundamental values that make Uptown Treehouse a leading agency in the communications industry.

Your key day-to-day responsibilities will include:

• Listening to pertinent conversations and news relevant to the clients’ audience.
• Create and maintain content calendars including writing Facebook posts, Tweets and blog posts.
• Respond to comments and mentions to add value to the user’s experience while driving client goals.

This is full-time paid internship that will last for three months and lead to a more permanent position if you make the cut. If you are still in school but graduating soon, shoot us a note and we’ll try and make something work if it’s a good fit.

Here’s why you’ll like us:

• We’re small enough that you’ll make a huge difference.
• We’ll empower you to work directly with clients.
• We’re hiring you to make a good practice even better through trying new things.
• We’ll keep you challenged and constantly learning.
• The best communications plan wins. We run on data, not politics.
• We don’t have bureaucracy, middle managers or pointless meetings.

Here’s why we’ll like you:

• You love social media and utilize technology to reveal your unique voice.
• You thrive when given independence but are also a great team player.
• You are calm under pressure and step up to big challenges.
• No detail is worth looking past and going above and beyond is your status quo.
• You don’t think in terms of 9:00 to 5:00 instead you’re constantly connected while on the go.
• You’re always one step ahead and can connect the dots when thinking about a project.
• Your talent is limitless and you’re brimming with creativity.

Is this you? We know you’re rare and are probably thinking about other interesting opportunities so we don’t want to waste your time and know your resume isn’t going to do your talent justice. If you’re interested in changing the world with us then tell us a bit more about yourself in an email to our Director of Social Marketing: dillon@uptowntreehouse.com and be sure to Tweet to us.

Sample Tweet: “Just applied for the #UptownTreehouse Social Media Management Internship! @DillonBianchi @aseemb”

More about Uptown Treehouse

We’re a one year old start-up based in the Los Angeles area with an incredibly smart, dedicated team of people who get things done. We love being on the cutting edge and are helping to push forward an incredible paradigm shift happening in the marketing industry. We’re small enough to be interesting but big enough to have worked with some great national brands like popular television shows and large corporations such as Microsoft. Our clients have high standards and we love beating their expectations! Take a look at our blog to learn even more: blog.uptowntreehouse.com

SAVE THE DATE! PRSA-LA YP’s March Mixer

WHAT:

Are you interested in a variety of public relations sectors but aren’t sure which one is right for you? Join us at the first event mixer of the year for a chance to network with multiple public relations professionals representing a wide range of areas!

PR fields represented include:

• Healthcare
• Entertainment
• Sports
• Corporate
• Multicultural
• Nonprofit
• Environmental
• Technology

Parking: There is valet directly in front of the restaurant on the right hand side of Culver (just past Irving Place). Or there are two parking garages on the left hand side of Culver. One of them is located on Cardiff Ave (stay in your left hand lane and turn left onto Cardiff and parking garage will be on the right hand side).

Cost: $10 for PRSA/PRSSA members and $20 for non-members/guests (cash or check will be taken at the door) 

To RSVP contact Katrina Keilman, PRSA LA YP Programming Co-Chair at katrinakeilman@gmail.com.

 

WHEN:

Wednesday, March 23, 2011

Networking begins at 7:00 p.m.

 

WHERE:

 Rush Street – 9546 Washington Blvd. Culver City, CA 90232
*Food will be provided

New Year’s Resolution to Find a Job or Internship?

Make sure you check out the jobs and internships tabs right here on our PRSA-LA YP WordPress site.  A collaborative effort among all of the board members, both of these pages are updated with new positions as they become available and are made known to us.

Just posted under the jobs tab, is a position at Bay Area tech agency Engage PR, which is at the account executive level.  Engage is also hiring interns.

If you have a lead on a job that might be of interest to any of our members, please feel free to post it as a comment or send us a link via Twitter, and we will get it posted ASAP.  Thanks!

Entries for PRSA-LA YP’s Trevett Award are now open!

Each year, PRSA-LA recognizes one outstanding young professional in the chapter with the award named for Tom Trevett, APR, co-founder of the chapter’s Young Professionals Section–the first in the nation. The Trevett award recognizes outstanding young PR pros who have demonstrated excellence in their work, advocacy for the profession and a commitment toward community service.

In addition to coveted recognition of colleagues, the winner receives a trophy and monetary prize ($1,000) awarded at the PRSA-LA PRism awards banquet. Second place receives $500. Each recipient is strongly encouraged to use at least some of the winnings for professional development.

Last year’s award winner, Constance Farrell, had this to say about the honor:

The Trevett Award gave me the confidence I needed to further pursue my passion for public sector public relations. Winning the Trevett Award was the catalyst that led me to apply for graduate school to pursue a master’s degree in public administration. With the award money, I was able to buy a laptop, which I desperately needed, as well as apply to my selected schools.

I am now attending the University of San Francisco and using my public relations knowledge to test other students’ understanding of the PR practitioner’s role in government and nonprofit organizations. I am also working as the communications officer for San Francisco Architectural Heritage, a historic preservation nonprofit. The organization has never had a public relations professional on staff, so I am working hard to raise public awareness through strategic media outreach and email marketing, as well as building a stronger constituency for preservation in San Francisco and partnering with other Bay Area organizations.

Winning the Trevett Award from the Los Angeles Chapter of the Public Relations Society of America was a true honor and a shining moment in my career. I very much look forward to garnering a stronger understanding of public sector PR through my studies and application at S.F. Heritage and bringing my polished skill-set back to Los Angeles.

All young professionals in the greater Los Angeles area, who are employed full-time in public relations, have five years or less of full-time experience and are members in good standing with PRSA-LA are eligible. If you are overqualified for the award, we ask that you encourage your eligible colleagues and associates to apply. Please note that the application does not require a nomination.

The deadline for all entries is Wednesday, October 27, 2010. We strongly encourage you to apply for this honor. Further details can be found online. Click here to apply today!

Feeling stressed, PR pros? You’re not alone!

The world of social media being what it is, I have now seen links to this article pop up on my Twitter feed from a number of sources.

Apparently PR is the 8^th most stressful job in the country today, according to a recent Career Cast article.  A little deeper inspection of the data also reveals that it might also be one of the least understood.

Any (all) of us young pros who have dealt with the deadlines, never-ending phone calls, meetings and after hours events can attest to the stressful nature of our job.  However, this article’s rationale for justifying that ranking is quite revealing as to the general perception of the profession as a whole.

The numbers for PR:

8. Public Relations Officer
Stress Rank: 193
Stress Score: 78.523
Unemployment: Low*
Hours Per Day: 9
Time Pressure: High
Competition: Very High

Public relations specialists make speeches and give presentations, often in front of large crowds. Because it is a highly competitive field, specialists must work quickly and creatively to meet deadlines. In addition, some PR officers are required to interact with potentially hostile members of the media.

Before those among you who are in perma- job search mode dismiss the article on the basis of unemployment being categorized as “low” or others of your scoff at the notion of the workday being nine hours long, take a read through the disparate professions that make this top 10 list.

No, despite what editors would have us believe, we don’t face the constant threat of death in our field like firefighters (#1 on the list), but in crisis communications, putting out fires is not all that uncommon.  For many of us, it falls into the “necessary evil” category of our job, but it does contribute to the stress level.  Those of us in corporate America—either at large enterprises or in agency work with corporate clients—know well how executives (#XX) can impact stress levels.

Additionally, the piece does touch on two points that are inherent in PR: deadline pressure and competition.  For young pros, both of these come from multiple sources at once (clients, superiors, peers, etc.) and can become overwhelming.  To an extent, that is the nature of the beast in this field, but this is also where organization and time management skills become critical, as they can enable us to set ourselves apart from the rest of our young peers and put us in a position to drive our careers.

It’s not easy, but it is fast-paced, fun and rewarding.  And, as evidenced by groups such as this Young Professionals affinity group, you’re not alone.  Reach out and connect!  Sometimes the best part about building your network is hitting your peers up for happy hour after a rough one at the office.  Do it.  It’s a valuable skill—and a stress relief tactic.

Speakers for Wednesday’s Panel Announced

PRSA-LA’s YP group has announced speakers for Wednesday’s panel discussion at Hill & Knowlton in Santa Monica.  They cover a broad range of practice areas and will be discussing how you, as a young professional, can stand out in your workplace.

Ashley Cadle: Chandler Chicco Agency, Health Care Practice

Tara Walls: Rogers & Cowan, Entertainment Marketing

Phyllis Tucker: Hill & Knowlton, Corporate Practice

Michael Ehrlich: Hill & Knowlton, Sports Marketing

If you haven’t already done so, make plans to join us.  See our Facebook page to RSVP and our Twitter feed for continuous updates.

Location, Location, Location! – First YP Event of 2010

Here are the details (including the…hey! location) for the first YP event of the year:

Our first meeting will feature local PR professionals from a variety of industries describing how they got their start.  They’ll share their tips for how to rise quickly through the ranks and what they value in junior employees.

Date: February 17, 2010

Time: Networking: 6:45 p.m.
Program: 7 – 8 p.m.

Location: Hill & Knowlton, Inc.
1601 Cloverfield Blvd.
Suite 3000-N
Santa Monica, CA, 90404

Join us for an interactive panel discussion on how you can be the best young professional at your company.  And make sure you come with your own questions for the panelists and lots of business cards for your peers.  See you there!

Remember to keep checking back to the blog and our Facebook group for the latest information and follow us on Twitter (@LAPR) for bite-sized updates.

How to get a job and work the LA PR scene: June Meeting Recap

Last week we gathered 30 young professionals at GolinHarris in downtown Los Angeles to learn how to navigate the LA PR scene – and get a job!  Panelists included Alan Weatherbee, Director of Recruitment for CMG, Jonalyn Morris, President of Jonalyn Morris PR, and Ron W. Roecker, President and Chief Enfluencer of Enfluence Group.

Whether your goals include rebounding from layoffs, making a lateral or horizontal career move, breaking into PR with that first job or internship, or ongoing networking, Alan, Ron and Jonalyn provided an entertaining and educational evening full of information, tips and real-world examples to help you feel confident pursuing the job you want (today or in the future).

Check out below for a hearty list of tips for job seeking, networking and interviewing!  For ongoing conversations, musing about the recruiting and the LA PR scene you can follow our panelists: Alan on his blog or @alanweatherbee, Jonalyn @jonalynmorris and Ron on his blog.

Networking:

• Everyone you meet (personal or professional) is a potential networking contact. Remember information about them and keep them for future contacts.  The more networking you do as a young professional, the broader your reach when you’re in management.  You can also get job opportunities through bizarre connections, so make it known what you do – and what you want to do in the long run
• Never burn bridges.  The PR scene (in LA and outside) is a very small world. Everyone knows everyone, and there’s always less than six degrees of separation
• Be proactive.  Put yourself, your interests, your personality out there at networking events and on social media platforms.  For example, if you’re job hunting opening and currently unemployed – put a status update on LinkedIn including buzz words you would be interested in
• Talk about your desire for your job
• Keep your profile up-to-date and flaunt your achievements on networking sites, including LinkedIn.

Job hunting:

• Seek and establish a list of the top ten agencies you’re looking for, regularly check in with HR to gauge interest and availability
• Professional social networks vs. personal: LinkedIn is professional. It’s your call on Facebook, but BE CAREFUL. Your online profiles are your personal brands, make sure they sell you appropriately
• Optimize profile for key search terms and source recommendations, such as ROI and social networking

Resume building:

• Spell check your resume!! (Have someone check it for you.) You can also start reading from the bottom up to make sure you’re catching everything.  (A typo in a resume goes straight to the trash.)
• Include recent wins or accolades
• Skill summary at top (new trend); objective section is “old school”
• Adding value through social networking, new media tools
• Entry level: much of your work is presenting documents to the client, be sure to promote your ability to polish work
• Balance your hard skills with your soft skills.  There is a balance you have to strike.  Soft skills should be highlighted in your skill set summary at the top and demonstrate who you are as a person.  Hard skills are accomplishments and things you can do, but you need to set yourself apart
• Highlight how your skills have created wins for your client – even small wins (when they’re big in supervisors or clients minds) are good. Any kind of results or metrics you can take credit for and incorporate in your resume will sell to a recruiter / hiring manager far above what you did to create a media list or review a document. (This also demonstrates ROI for your work.)

Interviewing:

• Know about who and where you are interviewing before you go in. It’s a must to  demonstrate interest and knowledge of what they do and why you’re there. (Don’t waste anyone’s time, yours or theirs.)
• If you’re not looking for a job, don’t go in for an interview.  Rather, set up an informational interview to manage expectations from the get-go
• Presentation and perception are huge in PR
• It’s always better to over dress then under dress
• Take a personal note from an interview and be sure to show personality with follow up meeting
• Sit forward and reach eye level
• Always ask for a glass of water.  A glass of water will help you in any situation: need a minute to think of an answer, take a sip.  Get a scratchy throat from talking to the fifth of eight people, take a sip.  You’ll eventually need it so ask for it up front
• Receptionist and assistant to the president have the most power in the organizations, be nice and polite!
• Know the hierarchy in the interview process and tailor your conversation to who you are talking to.  If you are talking to a potential direct boss, he/she will want to know what you will do for them.  If you’re talking to an executive, he/she may want to know how you would represent the company and react to odd situations.
• Maintain a personal touch on resumes but keep it relevant
• Cover letter: why you should be hired and why you’re interested in the company. Don’t reiterate your resume.
• Look around for common ground: photos, screen saver, personal mementos
• Smart questions: What are you looking for?  Questions that offer clues to help you
• Recap to why you’re a fit at the end of the interview, especially if they ask you the open-ended question: “Do you have any more questions?” Never say no to that question – our jobs are about answering, asking and listening to questions
• Treat the interview as a new business proposal with prep and research to support your worth
• Be cautious about titles – different agency positions and in-house opportunities are genuinely different and come with different job titles
• Always send a thank you letter.  Always.

Look for an invite to the upcoming July event!

June Event: How to Get a Job & Working the LA PR Scene

Whether your goals include rebounding from layoffs, making a lateral or horizontal career move, breaking into PR with that first job or internship, or ongoing networking, the PRSA-LA Young Professionals June meeting, How to Get a Job – Working the LA PR Scene, will provide you with the base of knowlege you need to feel confident pursuing the job you want (today or in the future).

Join us as we learn to navigate the LA PR scene from Director of Recruitment for CMG Alan Weatherbee and other seasoned PR veterans.

June 17, 2009

6:30 – 7 p.m. networking
7 to 8 p.m. program

GolinHarris
601 West Fifth St., 4th Floor
Los Angeles, CA 90071

Light refreshments will be served

Parking:
Parking is in the building and can be accessed from Fifth Street. Parking validation will be provided, just tell the attendant you are attending the PRSA-LA YP event at GolinHarris.

Directions:
FROM PASADENA:
Take 110 South
Exit at Hill Street (Chinatown).
Turn right on 1st St., left (south) on Grand.
Turn right (west) on 5th Street.
JUST AFTER you turn onto 5th St., turn right into the surface level valet parking facility.

FROM SAN FERNANDO VALLEY/HOLLYWOOD:
Take 101 east to the Harbor Freeway (110) South.
Stay in the right lane to exit at the Fourth St. off- ramp.
Follow off-ramp to the east. Move quickly to the right lane.
Follow up-ramp to Hope.
Make a right (south) turn on Hope and follow as it turns (east) behind our building onto Grand.
Turn right (south) on Grand.
Turn right (west) on 5th Street.
JUST AFTER you turn onto 5th St., turn right into the surface level valet parking facility.

FROM WESTSIDE:

Take San Diego Fwy (405 north) to Santa Monica Fwy ( 10 east) to Harbor Fwy (110 north).
Exit at 6th St.
Turn left on Olive.
Turn left on 5th St.
JUST AFTER passing Grand, turn right into the surface level valet parking.

Cost:
$10 for PRSA/PRSSA members and $15 for non-members/guests.
For your convenience you may pay online by visiting our PRSA event page. Please note that a $1.50 processing fee applies for online payment.
As always, you can also pay with cash or check at the door.

RSVP:
Please RSVP by Monday, June 15.
To RSVP and pay at the door, please contact Kristin Wood.
To RSVP and pre-pay online, please visit our PRSA event page.

If you have any questions, please contact Kristin Wood.

We Hope to See You There!

PRSA-LA Event Next Weds. 5/20: “Don’t Get Kicked in Your Career”

Check out the details below about next week’s PRSA-LA Event.  Read below for details or jump to http://bit.ly/zxk1l for all the information.

“Don’t Get Kicked in Your Career: Recession Strategies for Employment Empowerment and Career Advancement”

Wednesday, May 20, 2009
6:00 – 8:15 pm
Omni Hotel, Downtown LA

Note: Tomorrow, Friday, May 15, is the deadline for early registration (and a discount!) to attend next week’s exciting event. Additional details are below and can also be found on PRSA-LA Facebook page.

Event Topic Details:

Whether you are gainfully employed, unemployed, seeking more job security, or looking for career growth, this empowerment program will give you the tips and strategies to tough-out these tough times, and it’s aimed at all career levels!

Topics to be Covered Include:
*  Leading and growth industries for PR professionals in Southern California.
*  Orchestrating your own career
*  Making yourself indispensable on the job
*  Utilizing social media networks for career advancement or finding a job.
*  Being proactive in safeguarding your self esteem and income.
*  Branding and marketing yourself for maximum impact
*  Using associations and non-profits to build and advance your career
And, much more!
WHERE:
Omni Hotel, 251 S. Olive Street, Downtown LA 90012
Valet Parking = $12

COST:
$35 – PRSA-LA Members
$50 – Non Members/Guests
$30 – Young Professional/Associate Members and PRSSA Students

RSVP:
RSVP by Friday, May 15; add $10 for RSVP Payments made after May 15.  Sorry, no refunds after May 15.

RSVP Options: Online at www.acteva.com/go/prsala or
RSVP phone hotline with credit card at (818) 761-5720
Check – Mail to PRSA-LA, 11271 Ventura Blvd. #514, Studio City CA 91604