Monthly Archives: February 2010

“Standing Out in the Crowd” Panel Recap

Date: February 17, 2010

Location: Hill & Knowlton


  • Phyllis Tucker, Hill & Knowlton
  • Ashley Cadle, Chandler Chicco
  • Tara Walls, Rogers & Cowan
  • Michael Ehrlich, Hill & Knowlton

Our first event went off with a bang! If you didn’t make it, we hope to see you there next time.  The panelists provided a lot of insight to us young professionals on the topic of “How to be the Best Young Professional In Your Firm.”

H&K veteran, Phyllis Tucker, had a nontraditional start in PR. Coming in mid-career, after working as an internal communications provider at the public transit district in Los Angeles, she was motivated my mission-driven clients.  Tucker felt for the average employee and wanted to make company policies and benefits better.  She told us to keep expanding our professional and social networks.  As a PRSA board member, she keeps finding industry organizations more and more helpful as her career advances.

Chandler Chicco Agency star, Ashley Cadle, told us that two most important things a young professional can do, are to take initiative and speak up.  We should ask to participate in everything, brainstorm ideas and bring solutions to the table.  Asking questions is good.  Bringing solutions adds tangible value and sets you apart.

Rogers & Cowan Product placement guru, Tara Walls, works to align corporate brands with entertainment media.  She started in the industry working for MGM as a production assistant and made her way over to the agency side nearly ten years ago.  Her biggest accomplishment has been the American Airlines partnership with the Oscar-nominated movie, “Up In the Air.”  Walls told us to be flexible, as it’s common to have to move around to rise through the ranks.

H&K sports guy, Michael Ehrlich, brought a light-hearted energy to the panel, telling interesting and fun stories from his work on Adidas, specifically related to the World Cup. Ehrlich still considers himself a young professional, but urged us, his colleagues, to do something we enjoy.  He knew early on that working in sports was what he wanted to do, and he was determined to turn his passion into his career.  Through his diligence and hard work, that’s exactly what he’s done, and he encouraged all young pros to follow their hearts and not their paychecks.

Thanks to all who were able to make this panel, and be sure to catch our next event, a mixer in April.  Stay tuned for details, and have a fantastic rest of the month!

Leave a comment

Filed under Events, PR Tips

First Event of the Year Tonight!

Tonight’s the night! We have a great panel of speakers lined up to give insight into how you, as a young professional, can stand out.  Here’s some information on two of our generous hosts from Hill & Knowlton, who are also two of our panelists:

Phyllis Tucker

A former public affairs in-house PR professional, turned 15-year agency veteran, nobody knows corporate media relations better than Phyllis herself.  During her time doing in-house work, she grew tired of the internal communication struggles a company faces but after the move to Hill & Knowlton, she hasn’t had a roving eye since.  She oversees the corporate practice, focusing in on public affairs campaigns.  Our own Jessica Barraco worked alongside Phyllis on the promotion of the 2008 Grand Avenue Festival in Downtown LA and cited her calmness in any type of crisis situation.  Currently, Phyllis manages several clients she will discuss with you, one of which being Dart Corporation. Phyllis is a Michigan-native, and is happily settled down in LA with her husband and two sons.

Michael Ehrlich

As a USC graduate, Michael’s true passion is sports—in and out of the office.  He gets up early every morning to write on his sports blog, before heading to work where he has handled the Adidas account the past two years. Traveling for Adidas’ 7-on-7 high school football tournaments and pitching to sports blogs are two of his favorite activities as a sports marketer.  Michael got his start interning for the Lakers while in college, and previous to Hill & Knowlton, he was formerly at Bragman Nyman Cafarelli working on the Bacardi account.  A Pebble Beach, California-native, Michael has stayed in southern California ever since college.

Check out our Facebook event page and RSVP.  Cost is $10 for PRSA and PRSSA members; $15 for non members.  Pay at the door.  Hope to see you tonight!  For those of you who can’t make it, we will be live-tweeting the event under the hashtag #PRSAYPEvent

Leave a comment

Filed under Events, PRSA

YP Board Profile: Dale Legaspi – Communications Co-Chair

Dale Legaspi is a Sr. Account Executive at the David James Agency, a boutique agency focused on cutting-edge high tech.  As a former baseball player at USC, he brings to his work a tangible competitive streak that greatly benefits his client base of primarily start-up and emerging companies.

In his SAE role, Dale has written, staffed trade shows and handled media and industry analyst relations for a number of B2B accounts ranging from semiconductor and telecom software companies to network systems integrators and industrial power supply vendors.

Even growing up locally in Burbank, Dale shared the prevailing perception that high tech was completely dominated by Silicon Valley.  However, with only one northern California-based client, it’s clear that tech is alive and well all up and down the west coast, and he’s confident that the DJA is in a great spot to thrive right along with it.

On weekends in the spring, you can find him on high school baseball fields sharing his passion and imparting his competitive fire to the freshman team at his alma mater, Crespi Carmelite.  He splits the rest of his free time among spending it with friends, trying to learn new songs on one of his guitars and complaining about the lack of a playoff in college football.

Connect with him on Twitter!

UPDATE: As of July 2010, Dale has accepted a SAE position at Engage PR, where he will continue to focus on high tech companies–primarily in the carrier and wireless spaces.  He will continue to serve as your communications co-chair and primary blogger from his new home up in NorCal.

1 Comment

Filed under Uncategorized

Speakers for Wednesday’s Panel Announced

PRSA-LA’s YP group has announced speakers for Wednesday’s panel discussion at Hill & Knowlton in Santa Monica.  They cover a broad range of practice areas and will be discussing how you, as a young professional, can stand out in your workplace.

Ashley Cadle: Chandler Chicco Agency, Health Care Practice

Tara Walls: Rogers & Cowan, Entertainment Marketing

Phyllis Tucker: Hill & Knowlton, Corporate Practice

Michael Ehrlich: Hill & Knowlton, Sports Marketing

If you haven’t already done so, make plans to join us.  See our Facebook page to RSVP and our Twitter feed for continuous updates.

Leave a comment

Filed under Events, PR Tips

YP Board Profile: Jessica Barraco – Communications Co-Chair

Jessica Barraco is an Orange County-native, who went away to school to study journalism and PR at the University of Colorado at Boulder. There, she spent time writing stories about the local community, which included some investigative journalism regarding the JonBenet Ramsey case (which took place in Boulder – she loves a good mystery), and also including a contribution to the Denver Post in 2007.

Barraco spent her summers in LA, dabbling in music publicity, corporate and consumer PR for Hill & Knowlton and writing fashion- and music-related articles for 944 magazine.

Currently, she is working at Ketchum, managing corporate accounts.  Her interests are fashion, philanthropy and everything concerning pop culture.

In her spare time, Barraco is penning a novel, loves spending time with her family and getting out on the “LA scene.” She hopes to bring a brand-new, social aspect to the world of PRSA-YP with the addition of new mixers and fun networking events.

Leave a comment

Filed under Profile

Who are we? Why should you care?

Hello to all the young PR professionals out there! I am Jessica Barraco, one of the bloggers that will be firing out information regarding PRSA-YP events and meetings for 2010. My co-chair, Dale Legaspi, and I are very excited to be the bearers of PR news. Be sure to check out our bios the next couple days to learn more about what we do both professionally and personally!

What does the YP Board do, you might ask? For starters, we are a young, networking organization that is a direct extension of PRSA. We try to get young people involved who are either working in PR, or are interested in becoming a part of the industry.  Our events often take the form of panel discussions with professionals in the industry who have taken the time to speak with us, the next generation, of PR professionals. Being a 20-something young professional can be difficult, as we are trying to build a social foundation for our lives that complements our career path, which can be challenging.

The YP Board is responsible for being the conduit between you, the young professional, and the personal and professional resources that can make this process easier. Every board member is in your age-range has a great PR position in a successful agency or corporation.  The young professionals group is an informal platform for networking, exchanging ideas and building the relationships that lay the foundation for a successful career in this ever-changing industry of PR.  We would love to get to know you, and see you at our events! On behalf of the YP Board, it is our goal to make YP a more social and exciting organization, adding more mixers and get-togethers, as well as networking events. A major tenet of the YP group is the belief that some of the best networking starts with friendships.

Our upcoming event on Wednesday, February 17th, held at the offices of Hill & Knowlton in Santa Monica, will feature PR professionals who will speak about what they want and expect out of their junior associates. Stay tuned for our list of panelists, and their PR niches! Also, be sure to friend us on Facebook and Twitter, to receive direct invites and updates from our blog! Catch you soon, fellow PR people! Thanks for checking in!

Leave a comment

Filed under About YP, Events, PR Industry

Location, Location, Location! – First YP Event of 2010

Here are the details (including the…hey! location) for the first YP event of the year:

Our first meeting will feature local PR professionals from a variety of industries describing how they got their start.  They’ll share their tips for how to rise quickly through the ranks and what they value in junior employees.

Date: February 17, 2010

Time: Networking: 6:45 p.m.
Program: 7 – 8 p.m.

Location: Hill & Knowlton, Inc.
1601 Cloverfield Blvd.
Suite 3000-N
Santa Monica, CA, 90404

Join us for an interactive panel discussion on how you can be the best young professional at your company.  And make sure you come with your own questions for the panelists and lots of business cards for your peers.  See you there!

Remember to keep checking back to the blog and our Facebook group for the latest information and follow us on Twitter (@LAPR) for bite-sized updates.


Filed under Events, PR Industry, PR Tips