As young professionals in a down economy, we know how tough it is to get your foot in that door, your resume on that desk or that phone call that will determine your future. Especially in Los Angeles – the epicenter of public relations and young, bright-eyed hopefuls. This is why we’re here: to help you get to where you want to be.
The 2012-2013 Young Professionals Board is here to provide with you with opportunities to learn about the public relations profession, to network with other new professionals and to meet the seasoned industry pros. We were also once recent grads knocking on doors and making calls for that one shot, and like you, we still have a lot to learn about the PR field.
To get the year started off right, our Programs Co-Chairs, Carlos Gaona and Allie Marsh, have been working hard to plan the perfect mixer for new professionals and recent graduates. Carlos, a publicity coordinator at Warner Bros. Pictures, and Allie, a client-staff assistant at Burson-Marsteller, have been putting together an exciting schedule for this year, with events such as entertainment panels, sports “field trips” and digital media learning. Carlos and Allie both have a range of PR experiences to share with members. Prior to his current position, Carlos worked with Murray Weissman & Associates on the Paramount Pictures, AMC Networks and FX accounts. He has also worked on the 83rd and 84th Academy Awards, and has held internships at Universal Pictures International and DreamWorks Animation. In Burson-Marteller’s Consumer & Brand Marketing practice, Allie supports a variety of accounts including San Francisco International Airport, Saban Brands, KONAMI and Oakley. Allie has conducted media outreach with national and regional travel and tourism media and has also assisted with communications planning and strategies development for SFO. Allie is also a member of the Burson-Marsteller Sports Marketing sub-practice group and previously worked as a public relations coordinator for Disney Consumer Products, where she assisted in daily media relations, as well coordinated and executed special events and trade shows.
Getting the word about the events and mixers are the Board’s Communication Co-chairs, Kristin Loe and Shannah Katz. Both will be the primary correspondents on our social media accounts and are dedicated to bringing you the chapter’s news, career advice and public relations trends happening in Los Angeles and around the country. Kristin and Shannah bring unique perspectives to the board. As a public relations coordinator at a law firm, Kristin supports the firm’s media and communications efforts for more than 400 attorneys and professionals, as well as operates the firm’s social media accounts. Prior to her legal PR position, Kristin has worked with fashion, consumer and lifestyle brands, both in-house and at an agency. As an intern for a creative agency in San Diego, she supported the PR and social media teams on major client accounts, including Se San Diego Hotel, Electra beach cruisers and the San Diego Museum of Art. She has also been on the other side, doing freelance work for publications such as 944 Magazine. With a passion for social media, Shannah Katz brings her digital marketing and PR expertise to the new board. Recently joining the Social Media team at Disney Interactive Media Group, Shannah focuses on social media strategy for the Disney Family Portfolio. Prior to joining Disney’s team, she managed a variety of social media campaigns and blogger partnerships in the toy industry, fashion, and beauty industries while at Dynamic Designworks, Inc. Before she received her Bachelor’s of Arts in Fashion Merchandising at California State University, Long Beach, Shannah interned at Sanrio Global Consumer Products, where she supported the Hello Kitty Brand Marketing team on planning and executing Sanrio’s 50th Anniversary event.
If you’re not a big tweeter, always feel free to reach out to us via email: firstname.lastname@example.org The Board’s Membership Chair, Hannah Klodt, can help answer any questions you may have about being a YP member, or just a young pro in general. She has more than four years of experience in public relations and marketing, having worked with clients ranging from healthcare and pharmaceuticals to consumer goods and travel/hospitality. Recently, Hannah’s work with Philips Oral Healthcare’s Zoom! Whitening was awarded with a Silver SABRE Award. Additionally, her work with the launch of The Living Christmas Company was honored with a 2010 Silver Quill Award, the 2010 Gold Communicator Award, a 2010 PRSA PRism Award and an Hermes Award honorable mention.
As treasurer, Diana Rhee can answer any of your questions regarding cost of PRSA and YP memberships. If you’re already a member, be sure to take advantage of our special promotions this year! Bring 3 nonmembers to our mixers and events, and receive the next on free yourself! Diana is an Account Coordinator with Nakatomi & Associates where she helps manage and support public relations campaigns for a wide variety of clients including public education, philanthropy, community outreach programs. She is a graduate of The University of Southern California with a degree in Communications. In her spare time, she loves to try new restaurants, travel, and cook.
This year, Samantha Lin will be coordinating all aspects of the Trevett Award, which is given out by YP each November to two outstanding members. Samantha is a graduate of SDSU with a BA in International Relations. She currently works as an office coordinator at a Law firm in downtown Los Angeles while pursuing a Public Relations Certificate at UCLA. She is fluent in English, Taiwanese and Mandarin, and has professional experiences in automotive, hospitality and non-profit organizations.
For any college students looking to learn more about the opportunities PRSA and YP have to offer, Sheila Rodriquez will be the go-to source for students and PRSSA members. Sheila will act as a liaison between PRSSA chapters at local universities through coordination of the mentorship program, which pairs two levels of PR pros: students with YP members, and YP members with more experienced professionals. Sheila is a California State University, Northridge (CSUN) alumna with a degree in Journalism. She formerly served as the Public Relations Student Society of America President for the CSUN Chapter in Fall 2011. She is the Communications Specialist for Building Connections for Success, a Hispanic Serving Institution Title V Grant Project that aims to expand educational opportunities for low-income students through academic programs and services at CSUN.
Managing our organization’s professional development and outreach this year is Marlee Dippolito. You can reach out to Marlee to help increase awareness about any new career opportunities at your PR firms, or even if you have a speaking engagement proposal you’d like to pitch to us. Marlee works as an assistant account executive for Edelman Los Angeles. Since joining Edelman’s Consumer Marketing practice in June 2011, Marlee has helped drive national campaigns for major U.S. brands including Nestlé USA, The Dannon Company, Evolution Robotics and others. Marlee graduated Magna Cum Laude from Pepperdine University with a Bachelor of Arts in Public Relations and a minor in French language.
Overseeing the Board this year are your President Robert Tate and Vice President Evan Nicholson. As President, Robert will organize and coordinate all of the Board meetings and will fill in as needed. Robert holds almost five years of account support experience in the consumer, media relations, social marketing and public education arenas. Currently, Robert serves as a Client Service Coordinator at Citizen Paine’s Los Angeles location. He serves as the project support roll on Kraft, and is also a member of the Diversity practice at Citizen while also assisting with work on General Motors and various Proctor & Gamble brands. Robert currently resides in Tarzana, CA and holds his Bachelor’s degree from California State University, Northridge in Journalism with a concentration in Public Relations.
As Vice President, Evan will assist Robert in his role as president. Evan is currently an account assistant at MPRM Communications, specializing in television and digital media and technology. Prior to joining MPRM in August 2011, Evan was an assistant account executive and personal assistant at Skai Blue Media, a boutique lifestyle agency in Philadelphia, until May 2011. She graduated from Temple University in Philadelphia in May 2011 with a Bachelor of Arts in Strategic Communications, as well as minors in Marketing and Art History.
As the 2012-2013 YP Board, we hope that you take advantage of the amazing opportunities we will be presenting to you this year. Please feel free to reach out to any of the Board members with any questions, suggestions or feedback. We hope to see you soon!