Monthly Archives: April 2010

YP Board Profile: Caitlin Mattias – Membership Chair

Caitlin Mattias is an Assistant Account Manager at Consensus Inc., an LA-based public relations firm specializing in community relations, advocacy, and public affairs for land-use, real estate, and transportation projects.

Caitlin provides strategic insight into communicating about public affairs issues in the social media space and how to integrate new media efforts with ground campaigns. She’s currently working on several transit projects, including California High-Speed Rail and the Expo Line. As a result, she’s become a stalwart advocate of expanding LA’s transportation system and looks forward to the day she can ride a high-speed train to San Francisco in less than 3 hours.

When not daydreaming about trains, Caitlin enjoys attending concerts in the LA area (most recently Metric, T-Pain and Coachella), ferreting out great restaurants and training for a half-marathon, though this is especially terrifying to her.

If you’re interested in learning more about PRSA or would like to get on our email list, let her know and she’ll hook you up with the latest membership deals.

Caitlin is a graduate of the University of Southern California with a BA in Public Relations and International Relations. She longs for college football season and despises schools not in the PAC-10.

Stalk her on Twitter by following @ceematt.

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PRSA-LA YP is Rushing Rush Street!

Welcome springtime in LA by making plans to join us this Wednesday, April 21st at Rush Street in Culver City for our spring mixer!  Take an evening to come shake hands, collect business cards and network with young professionals working here locally in the PR field.  Happy hour goes until 7, and PRSA will be providing light hors d’oeuvres.

Date:       April 21, 2010

Time:      6:30 p.m. – 8:30 p.m.

Location: 9546 Washington Boulevard
Culver City, CA 90232-2631
(310) 837-9546

Parking: Public parking is available directly across the street at Culver and Cardiff as well as Culver and Watseka.

Cost: $10 for PRSA/PRSSA members and $15 for non-members/guests.
As always, you can pay with cash or check at the door.

Leave a blog comment, visit us on Facebook or hit me at @dlegas05 on Twitter to RSVP and pay at the door.

To prepay, please use the following link: http://www.acteva.com/booking.cfm?bevaid=201990

Hope to see you there!

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YP Board Profile: Kerry Slaughter – President

Kerry Slaughter is your YP President and PRSA-LA Chapter Liaison – You can contact her @KerryNicoleS for more information about getting involved in YP activities.

Kerry has worked exclusively in the health care arena during her career, and has extensive experience the planning and implementation of public education campaigns, community outreach, media relations and event planning. She is excited about her new role as Media Specialist at
Chandler Chicco Agency.

A true Los Angeles native, Kerry snuck away to the East Coast after college to attend grad school. While there, she worked for Ogilvy Public Relations Worldwide in both the Washington, DC and Boston, MA markets. She didn’t last long in the cold winters, so she came back and has vowed
to never leave the comforts of the palm tree-lined beaches of Los Angeles again.

Kerry has a master’s degree in Integrated Marketing Communication and a bachelor’s degree in political science from UCLA.

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Career Fair Advice

Hi All!  It’s been a while, but as the spring progresses along and we start to see career fairs descend on college campuses, here is a friendly bit of advice we ran across.  Here is an article with career fair advice arranged in three easy groupings of five.  Enjoy!

Sell Yourself at the Career Fair
by Sally Kearsley

A career fair is a great place to gather information about potential employers and make contacts that can lead to your first job. Here’s some advice on how to make the most of your time.

5 things to take to the career fair

Copies of your resume (25 to 40 depending on the size of the event). Be sure it represents your knowledge, skills, and abilities (KSAs) effectively. It needs to look professional—easy to read format on plain white or cream colored paper–and be free of typos. If you are looking at several career options, you may want to have two or more targeted resumes with different career objectives!

A smile, a strong handshake, and a positive attitude. First impressions are important. Approach an employer, smile, and offer your hand when you introduce yourself.

A 30-second “sales pitch.” Hand the recruiter a copy of your resume and be prepared to expand on it quickly! Share basic information about yourself and your career interests like this: “Hello, I’m Carrie Jones. I’m a senior here at Wonderful University and I’m majoring in English. I’m very interested in a marketing career. As you can see on my resume, I just completed an internship in the Marketing Division of the ABC Company in Peoria. I’ve also taken some courses in business marketing. I’m very interested in talking with you about marketing opportunities with your organization.”

Information about the organizations which will be attending. Gather information as you would for a job interview. To maximize the brief time you have with each employer, you need to know how your skills and interests match their needs. And don’t just concentrate on the “big names.” There are often great opportunities with companies with which you are not familiar.

Energy! Career fairs require you to be on your feet moving from table to table for an hour or so. Each time you meet someone, be at your best, as refreshed as possible!

5 things not to do at the career fair

Don’t cruise the booths with a group of friends. Interacting with the recruiters on your own. Make your own positive impression!

Don’t carry your backpack, large purse, or other paraphernalia with you. Carry your resume in a professional-looking portfolio or small briefcase works well. It will keep your resume neat and handy, and gives you a place to file business cards of recruiters that you meet. Usually you can stow your coat, backpack, or other gear in a coatroom.

Don’t come dressed for rugby practice (or any other extremely casual activity). A career fair is a professional activity—perhaps your first contact with a future employer.

Don’t “wing it” with employers. Do your homework! Research the companies just as you would for an interview. You’ll be able to focus on why you want to work for the organization and what you can do for them.

Don’t come during the last half hour of the event. Many employers come a long distance to attend the fair and may need to leave early. If you come late, you may miss the organizations you wanted to contact! (of course, the last half hour is better than not attending!)

5 things to take home from the career fair

Business cards from the recruiters you have met. Use the cards to write follow-up notes to those organizations in which you are most interested.

Notes about contacts you made. Take paper and pen with you to write down important details about particular organizations, including names of people who may not have had business cards. Take a few minutes after you leave each table to jot down these notes!

Information about organizations you have contacted. Most recruiters will have information for you to pick up, including company brochures, computer diskettes or CD’s, position descriptions, and other data. You won’t have time to deal with these at the fair!

A better sense of your career options. If you have used the event correctly, you will have made contact with several organizations that hire people with your skills and interests. In thinking about their needs and your background, evaluate whether each company might be a match for you.

Self-confidence in interacting with employer representatives. A career fair gives you the opportunity to practice your interview skills in a less formidable environment than a formal interview. Use this experience to practice talking about what you have done, what you know, and what your interests are.

What do you think?  Leave us a comment and let us know if you found this post helpful or feel free to leave a link to another article.  (It/you may end up starring in our next career advice-focused post.)  Happy hunting, everyone!

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