Monthly Archives: August 2009

Volunteer: Quality Time with PR Minds

Volunteer your PR skills with PRSA-LA’s Quality Time with PR Minds 2009 event, sponsored by Kaiser Permanente and RAND Corporation, which will be held October 10, 2009 from 8:30 a.m. – 4 p.m. at RAND in Santa Monica.  Volunteer today via the links below!

What is Quality Time with PR Minds?

Quality Time with PR Minds is a complementary effort to PRSA-LA’s annual Don Perkins Grant. Founded in 2004 by PRSA-LA members Dawn Wilcox, APR, and Victoria Lelash, APR, Quality Time was created in response to the increasing number of applications the chapter receives for the annual Perkins Grant as well as the ongoing requests for pro bono assistance.

Quality Time is a one day event where teams of PR volunteers provide free assistance to local nonprofit organizations that may not have the funds or resources to retain professional PR counsel. Through one-on-one brainstorm sessions, PR teams and the organizations they are matched with identify opportunities and tackle challenges to build stronger communication between the nonprofits and their publics.

Quality Time is about giving our greatest assets – our time and knowledge – to the organizations that are supporting and improving the communities in which we live and work. We aim to inspire, encourage and empower nonprofit professionals to create and sustain successful communication efforts. In the process, Quality Time also provides PR volunteers the opportunity to grow as professionals through brainstorming, networking and mentoring. For many Quality Time volunteers, the event offers the chance to take their strategic and creative thinking to a new level.

Since 2004, Quality Time has become a movement within PRSA. Chapters across the country continue to adopt the event as part of their community service programs. In total, 12 events have been held and more than 1,400 hours of counseling time have been donated (equivalent to nearly $300,000 in professional fees) to hundreds of nonprofits.

How does it work?

Quality Time is a day-long event consisting of a morning brainstorm session, luncheon and afternoon brainstorm session. Nonprofits participate in either the morning or afternoon sessions and, during that time, meet with two PR teams for 75-minutes each. All nonprofits and volunteers enjoy the free networking luncheon.

PR professionals can choose to volunteer for one session or participate the entire day. PR teams are designed to ensure balance in levels of experience and to expose volunteers to new people (in other words, we try to avoid teaming people from the same organization or firm). The teams are then matched to nonprofits randomly, with the utmost confidence that experienced PR professionals can handle any brainstorm challenge.

I’m a PR pro, I want to volunteer!

Quality Time is open to all PR professionals from any sector with at least two years of experience in a communications role. This is an amazing opportunity to give back to many nonprofits, all in one day! The success of Quality Time is directly related to the number of volunteers who register. The more teams we have, the more nonprofits we can include in Quality Time. Volunteers can choose to participate in just one session or stay for the entire day. Please CLICK HERE to become a Quality Time volunteer.

Additional details can be found online at

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Fall Internship with Roddan Paolucci Roddan

Looking for an internship in the LA area? PRSA-LA’s Young Professionals Group is the resource to check out! Just added today: Part-time Fall internship with Roddan Paolucci Roddan. Head over to the Internships page for more info.

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Young Professional Profile #8

attachment.ashxMeet Diane Padilla

Diane is a Client Service Coordinator at PainePR and works on the social marketing and diversity teams.  If you’ve attended a PRSA-LA Young Professionals meeting this year, you’ve probably met Diane bugging you about paying your dues since she currently serves on the board as treasurer.

Diane was born and raised in L.A. and when it came time for college she decided to stay close to home and attend California State University, Fullerton.  Diane discovered her passion for public relations when she joined student government and was appointed director of special events.  In this position, she was responsible for planning daily events and booked bands to perform on campus, such as Weezer, Taking Back Sunday and Gym Class Heroes.  Her most memorable event was when she brought a white Christmas to campus when she contracted a vendor to bring more than 18 tons of snow to the quad, a snowman and two slides to sled down – this is still a withstanding tradition at Cal State Fullerton.

After graduating from Cal State Fullerton with a Bachelor of Arts in Communications and a minor in Human Services, Diane interned at Volvo Cars of North America as the Public Relations Intern.  During her internship she assisted with the launch of the newly released Volvo C30 and supported the public relations team with their day-to-day tasks.

Diane joined PainePR in March 2007 and plays an integral role working on media relations, community outreach and event planning for state programs such as CaliforniaVolunteers and Network for a Healthy California.  In addition to her general market consumer work, Diane supports multiple Hispanic initiatives such as General Motors and Pampers.

When Diane’s not working or in a yoga studio, you can find her at Disneyland taking advantage of her annual pass, at home watching TV or hanging out at the beach.  She has a passion for traveling the world and she hopes to live abroad and get her Masters in International Studies.

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Don’t Miss Event: ConneXions Networking Mixers

PRSA-LA ConneXions

Thursday, August 27, 2009 from 6:00 pm to 9:00 pm

PRSA-LA invites you and your colleagues to our second ConneXions Networking Mixers at 6 Wokcano locations throughout Greater Los Angeles. This event is FREE and open to LA Chapter members and non-members alike. In today’s business climate, networking isn’t just smart – it’s a MUST!

Drop by one of the ConneXions Mixer locations, near your work or home, to network with other PR professionals and learn more about how PRSA-LA can help support your career and professional endeavors. Bring your business cards and let’s network!

• PRSA-LA Leadership Hosts to Welcome You

• No Host Bar

• Door Prizes

Optional Post Networking Dinner – Attendees are encouraged to make dinner reservations to support the establishments welcoming PRSA-LA.

ConneXions Locations & RSVP – Please RSVP in advance. Choose a location below and RSVP directly to the ConneXions host listed. Valet Parking available in all locations.


Long Beach


199 The Promenade North

Long Beach CA 90802

(off Broadway, between Pine Avenue and Long Beach Blvd.)

RSVP To Host: Greg Jenkins, APR, Bravo Productions

Co-Hosts: Holly Ferris, Ferris Communications

Kathleen Flood, MWW Group




33 South Fair Oaks Avenue

Pasadena CA 91105

RSVP To Host: Josefina Mora, Pasadena Playhouse District


Downtown Los Angeles


800 7th Street

Los Angeles CA 90017

RSVP to Host: Alfredo Padilla, Comerica Bank

Co-Hosts: Bob Gold, Bob Gold & Associates

Bob Wolff, Bank of the West


West Hollywood


8408 West Third Street

West Hollywood CA 90048

RSVP to Host: Richard Knafelc, PR Newswire

Co-Host:  Erik Deutsch, ExcelPR Group

Rita Tateel, The Celebrity Source


Santa Monica


1413 5th Street

Santa Monica CA 90401

RSVP to Host: Kerry Slaughter, Chandler Chicco Agency

Co-Hosts: Michael Furtney, APR, Fellow PRSA

Killeen Furtney Group

Keith Pillow, Caddy Marketing & Communications




150 S. San Fernando Blvd.

Burbank, CA 91502

RSVP to Host: Dawn McKenzie, APR, General Motors Company

Co-Host: Daryl McCullough, Paine PR


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YP/PRSA-LA August Meeting: Crisis Simulation

Experience a Communications Crisis During an Engaging Simulation

Nothing is more valuable than preparation during a real crisis communication. Join the PRSA LA Young Professionals as we run through an intense crisis treatment with situational briefs, remote updates and intimate critiques from expert panelists.

Engagement will be key as teams comprised of event gusts will be asked to present formal recommendations, develop action items and react to intense developments as a real-time crisis unfolds throughout a 40-minute session.

When: August 19, 2009: 6:30 – 7 p.m. networking and 7 – 8 p.m. simulation

Where: Bender/Helper Impact: 11500 West Olympic Blvd, Los Angeles, CA 90064

RSVP: Please RSVP by Wednesday, August 19 by visiting our payment page.

Cost: $10 for PRSA YP / PRSSA members and $15 for non-members/guests.

Parking: Complimentary garage parking is available at the Bender/Helper Impact offices. For those exiting before 8pm, please bring your parking ticket with you. Garage entrance is off of Colby Ave.

If you have any questions, please contact our Program Co-Chair Gabriel del Rio.

We look forward to see you there!

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New links on the blog roll

Check out the new links on our blog roll, courtesy of the Bulldog Reporter’s ‘Dog Blogs list.  All great PR and communication resources.

  • PR Nonsense
  • Rep Man
  • The Flack
  • Ishmaels Corner
  • PR Conversations
  • My Three Cents
  • Authentic PR Counsel
  • Intelligent Dialogue
  • Catching Flack
  • Steve Winston PR
  • The Ethical Optimist
  • DS Simon Vlog Views
  • PR Coach

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