Monthly Archives: June 2013

Polite Persistence: A Guide to Wooing Potential Employers

By Lauren Lewow, Trevett Chair

Oftentimes new grads and college students feel lost as they set out on the path of their first professional job hunt. Here are a few tips that will help you win mentors and friends, even if you don’t clinch the job.

Submitting your resume
It’s easy to fall into the trap of sending your resume and then feeling lots of anxiety. If you sent your email directly to an individual, you’ve got to remember they’re human. We quickly forget that they’re likely juggling multiple projects and reviewing resumes for an open position. It’s best to follow up if you’re really interested in the position. Sending a friendly email every 7-10 days gives the recruiter breathing room, while still showing your interest.

Either way, be sure to proof your text and then proof it again. Even have someone else look over it. You’re looking for grammar, spelling and even formatting mistakes. In PR, your writing must be polished; your ability to express concepts and frame issues is the product clients pay for. If you email a prospective supervisor with errors, they’ll only assume the worst of you.

After the interview
Within a day of your interview, you should send a thank you note. I know this may sound old-fashioned, but do it anyways! Feel free to send an email, or go the extra mile with a hand written note (check out our infographic for more on this). Be sure to add in a few details from your interview to show them that you were listening and interested.

If you don’t clinch the role
Ask where you went wrong. Not many of us like to hear about our weaknesses, but they are critical to our development. Asking where you could improve or what skills you are lacking will help you refine which roles fit you best and how you can obtain them. Asking these tough questions also shows your commitment to your professional development.

Take this one step further and ask the interviewer to coffee or lunch, especially if you feel like you got along very well. Having a mentor who can share insight about the industry is invaluable.

Always be polite and follow up consistently. You’ll build your network and gain insight along the way.

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Tips & Tricks to Network Like a Pro!

By Laura Kim, Vice President

In preparation for your next mixer or event, we thought it would be helpful to share this infographic on how to network to your fullest advantage. Make sure you understand how to navigate the waters when you are meeting people in efforts to expand your professional network. With that being said, it’s important to note that networking events come in all shapes and sizes, and in this particular example, during different times of the day. There are things to remember when you are attending a daytime networking event versus one that is being hosted during the evening. Here are some helpful tips to keep in mind for your next event!

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ALERT: Change of Venue for Tonight’s Venue!

Are you joining us for tonight’s PRSA-LA’s Young Professionals mixer? Change of location – we will now be at Carson House Beverly Hills (8635 Wilshire Blvd. Beverly Hills, CA) from 7-9PM.

Come on out and network with your fellow industry young professionals!

To RSVP or for more info: yp@prsala.org

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YP PRSA-LA Summer Mixer

Come mix and mingle at our Summer Mixer on Wednesday, June 19 from 7-9 pm at The Phoenix! It’s a great opportunity to network with other young PR professionals in the Los Angeles area.

Are you interested? RSVP to yp@prsala.org to reserve your spot!

*Limited street parking is available.
*Business cards are highly recommended for networking purposes.

prsa la YP mixer invite

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Summer Reading

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By Evan Nicholson, President

The warm weather is back…well, the warmer weather is back in Los Angeles for the summer. If you plan to spend your weekends reading on the sand or even by the pool, pick up a career advice book instead of that trashy beach novel. I have read several career advice books over the past few years, and I recommend the following as the best of the lot:

o “Getting from College to Career: 90 Things to Do Before You Join the Real World” by Lindsey Pollak
o “The Go-Getter Girl’s Guide: Get What You Want in Work and Life” By Debra Sigley
o “Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job” by Emily Bennington

Books on career advancement are one of my favorite genres and my reading is never done. I plan to spend the summer reading the following books:

o “@ the Entry Level: On Survival, Success & Your Calling as a Young Professional” By Michael Ball
o “They Don’t Teach Corporate in College: A Twenty-Something’s Guide to the Business World” By Alexandra Levit
o “The 80/20 Principle: The Secret to Achieving More with Less” By Richard Koch
o “Do More Great Work: Stop the Busywork, and Start the Work That Matters” By Michael Bungay Stanier
o “If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You” By Kelly Cutrone
o “20-Something, 20-Everything: A Quarter-Life Women’s Guide to Balance and Direction” By Christine Hassler
o “Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World” By Lisa Bloom
o “I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know” By Kate White

What are your favorite career books? Do you have any additional books on your reading list? Share your thoughts in the comments section!

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Vine: Now a Part of Your Social Media Strategy?

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By Brittany Mehciz, Communications Co-Chair

It’s only been a short five months since Vine made its debut in the app store and it’s already spreading like wild fire. With approximately five Vine tweets being sent every second, it’s no wonder why brands are experimenting with this new social channel. With Vine, you only have six seconds to impress your viewer so it’s imperative that you explain, engage and entertain in those six short seconds.

Check out the brands that have successfully adopted Vine as part of their social media strategy:

If you are looking into creating a Vine account for your brand or company here are a few shortcomings to keep in mind:

  • Vines can’t be saved as drafts, which can be quite difficult for brands that require an extensive approval process for all of their social postings.
  • The Vine app is only available on the iPhone – sorry Android users!
  • Audio can hinder a brands Vine. Unless you have a completely silent setting in which you capture your Vine, you will experience an interrupted audio due to the stop motion video style of Vine.

Looking for ways that your brand can use Vine? Here are a few ideas:

  • How to use your product – give viewers a quick demo of your product in action or in different views.
  • Announcements – if your brand has a new product or a special promotion, Vine is an innovative platform to utilize for those big unveils.
  • Holiday celebrations – creating a Vine to wish your followers a Happy Holidays/Valentine’s Day/St. Patrick’s Day/4th of July etc…is a great idea!
  • Events or premieres – give your viewers a behind-the-scenes tour of your latest event or premiere. They’ll feel like they’re getting the red carpet experience in a short six second clip.

With the rapid growth that the Vine app has experienced in its short existence, it has definitely become another weapon in a brands social media arsenal.

 Are you a fan of Vine?

Resources: Mashable, Ignite Social Media and Kuno Creative.

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