Monthly Archives: September 2013

Social Media PR: Enabling Two-Way Conversation

By Delia Mendoza

Social Media is full of people trying to sell you something. While promoting products on social media is fine in moderation, constantly touting them to your followers becomes tiresome. Your audience is there to support your brand, and they are essentially self-interested. What’s in it for them?237013-SocialNetworkCREATIVECOMMONS-1314023247-872-640x480

Building support involves facilitating two-way communication. Marketing expert Seth Godin, author of Tribes: We Want You to Lead Us, identifies social media followers as a tribe. Your tribe supports you and they want to be engaged.

More than ever, people are hungry for content. They want something to talk about and information to learn. Think like a content publisher.

Here are some tips on how to produce effective posts:

  • How-to/ Tips and Tricks: Your tribe is interested in the use of your product or the skills involved in your service. What skills or expertise can you share with them?
  • Behind the Scenes: Give your tribe a sneak peek at how your product or service is made. For example, if you are a musician or filmmaker, record a video of you in the studio. Give a play-by-play of what happens in the production process.
  • Contests and Giveaways: These create excitement for your tribe. Set up contests that involve your tribe sharing posts or answering questions. Offer your followers a free sample or preview of your project.
  • Questions: Enable two-way communication by eliciting responses from your audience. For example, ask how they use your product.
  • Sharing News and Media: Did you come across content that was interesting? Sharing links to news, videos, or pictures is great way to engage your tribe.

Audience engagement starts with effective content publishing. Your tribe will feel that it is receiving pertinent information instead of following you only as potential customers. An engaged audience is more likely to support, buy, read or perform a desired action. Mixing up your posts with interesting content builds loyalty, and in turn contributes to your followers making a purchase.

Happy Posting!

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4 Must-Read Blogs for PR Professionals

By Kristin Soo Hoo, Treasurer

The public relations industry rapidly evolves with new technology, ideas and trends every day. While balancing school, work, personal and social activities, how are you supposed to find time to read about the latest PR news? Just squeeze in a few minutes each day to browse through the four must-read PR blogs listed below (or at least follow their social media updates).

1. Mediabistro’s PRNewser 

PR newser

 

PRNewser writes about relevant news, pop culture, events, research and jobs from the private side of public relations. It focuses on the rise of social media, as well as a steady stream of pitches, accounts, successes, and crises.

2. PRWeek’s The Cycle 

PR week

 

 

The Cycle features discussions and perspectives from PRWeek’s editorial team on how the latest marketing, business, political, and cultural news impact the PR industry. It takes an analytical and formal approach, highlighting the largest and most well-known agencies in the country.

3. The PR News Blog

PR news blog

 

 

The PR News Blog offers interesting opinion and dialogue on topics such as social media, digital marketing, events, and media relations. Run by four PR experts, it serves as a significant resource for those striving to learn the best PR practices.

4. Mashable 

mashable

 

 

 

Mashable is a popular source for news, information and resources for the “Connected Generation.” Its topics include social media, technology, business, entertainment, U.S. & world, lifestyle, water cooler and jobs. It presents a wide range of real-time stories in engaging and fun ways, which is ideal for young professionals who are constantly on-the-go.

To explore more blogs, check out Cision Blog’s Top 50 Public Relations Blogs.

What is your favorite industry blog or website?

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