Monthly Archives: July 2009

PRSA International Conference features sessions for New and Young Pros

Check out the latest information about PRSA’s International Conference 2009, which is so close to us here in LA – just a short drive down the 5 to San Diego!  This year’s conference on November 7-10 will focus on Delivering Value, with some great break-out sessions specifically aimed at new and young PR professionals.

New Professionals Section Workshops include topics such as:

  • View from the Top: How Young Talent Can Stand Out (with perspectives from senior practitioners)
  • How to Build Your Public Relations Career in a Challenging Economy
  • Your Best Bet for PR Success – Navigating the Accreditation Process
  • Meet the Experts (featuring one-on-one opportunities with industry gurus!)

Full details are at

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Spokesperson Bootcamp: Media & Social Media Message Training – 7/15

Whether you are crafting the message or delivering it on camera, the PRSA-LA Young Professionals July meeting, “Spokesperson Bootcamp: Media and Message Training,” is for you.

Join us this Wednesday 7/15 from 6:30 to 8:00 pm as veteran journalists and PR professionals alike explore the process of preparing public relations practitioners for media interviews with special conversation devoted to new media training. Topics include crafting the message, dealing with difficult questions and communicating for success.


Harry McCracken
Founder/Editor of Technologizer
Past VP/Editor in Chief, PC World

Marie Domingo
Principal Strategist at Domingo Communications

Sallie Olmsted
EVP of Rogers and Cowan

John Nicoletti
Director of Public Affairs of Walt Disney Parks and Resorts.

Michael Goldstein
Journalist and President of MSG Communications

Location and Time:

Rogers and Cowan
8687 Melrose Ave., 7th Floor
Los Angeles, CA

6:30pm – 8:00pm


$10 for PRSA/PRSSA members and $15 for non-members/guests.

If you have any questions, please contact or via twitter @LAPR

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PR & Social Media tips in the New York Times

Check out this article in The New York Times. If you missed it, it has been a point of much controversy and is worth the read.  In spite of the controversy, there are some useful tips about social media, including:

– How mommy bloggers are the new TechCrunch in terms of influence
– How Twitter followers and Re-Tweets are as important as print clip hits
– CNET editor Rafe Needleman’s blog called Pro PR Tips

Take a look at the article and let us know what you think.


Filed under PR Industry, PR Tips