Monthly Archives: September 2011

Apply for the 2011 Trevett Award Now!

Each year, the Young Professionals (YP) section of PRSA-LA honors two outstanding Young Professionals from the greater Los Angeles area

The award was established to honor the memory of Tom Trevett, APR, a tireless worker for the advancement of the profession. A co-founder of the Los Angeles Chapter’s Young Professionals Section – the first in the nation – Tom also served on PRSA’s National Young Professionals Task Force, advising PRSA on national programs to reach out to young professionals. He also served on the Board of Directors for the Los Angeles Chapter and chaired numerous committees during the course of his career. A graduate of Pepperdine University , Tom was accredited by the Society in 1988 at the age of 26, and was a firm believer in the value of the accreditation process.

Tom was one of the many thousands of brilliant young individuals felled at an early age by the AIDS epidemic. Before his death in 1991 at the age of 29, he asked that the cause of his death not be withheld in the hope that even after his passing he could contribute to our understanding of the impact of this disease on society.
Tom is fondly remembered by members of the public relations community. In 2006, Hill & Knowlton, Forward Communications, GolinHarris, Blaze and Ketchum, together offered a $1,000 prize to that year’s first-place recipient and $500 to the second-place recipient.

All young professionals in the greater Los Angeles area who are employed full-time in public relations, have no more than five years of full-time experience and are in good standing with PRSA-LA are eligible to apply for the award.

Click here for the award entry form.

Robert Tate

Trevett Award Board Liaison


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Join Our Mentorship Program!

Public Relations Society of America-L.A. Young Professionals

Mentorship Program

PRSA-LA’s Young Professionals group is excited to announce the YP Mentorship Program! This free program provides a fantastic opportunity for public relations students and those who are just starting a career in public relations to seek a mentor, as well as for current professionals of all experience levels to share what they’ve learned with a mentee.

Mentors and mentees will be matched, to the best of our abilities, according to their interests and experience within the public relations industry. Professionals with five years experience or more will mentor Young Professional who have 2 years of experience or less. Young Professional will mentor current College student or recent grads with no or little experience.  YP looks to connect mentees with public relations practitioners who are eager to provide professional development tips and tools by bringing tangible skills and expertise to the relationship. Mentoring allows both parties the opportunity to expand their perspectives and build a larger network of industry contacts. By completing and submitting the form, the mentor/mentee agrees to:

Mentor Requirements 

  • Orientation Meeting and Social Event-Introductions
  • Communicate frequently with mentee, which may include telephone calls, emails, or face-to-face meetings.
  • Share experiences and give honest feedback.
  • Commit to being a mentor from the date of the pairing unless you leave the PR field.
  • Coordinate a job shadow day.
  • Career Development: This may include help with resume, job searching tools, etc.
  • Attend Mentorship Meetings: Every two months.
  • Final Program Meeting/Cocktail Party and Evaluation
  • Submit an end-of-the-year report when the formal mentor ends that will provide feedback on how the year went or any suggestions for improvement.

Mentors: If interested, please send your contact information to Dillon Bianchi at

Mentee Requirements 

  • Attend the orientation meeting/social event where mentors and mentees will be introduced
  • Be an active member of PRSA-LA YP and must attend at least four events in 2011.
  • Show a commitment to PRSAY-LA YP by having attended at least one event prior to being assigned a mentor.
  • Contact your mentor at least once a month.
  • Define goals for what you would like to accomplish through this mentorship.
  • Continue the mentorship for three months from the date of the pairing, unless you leave the public relations field.
  • Attend the final program meeting, which will include a cocktail party and evaluation of both the mentor and mentee.
  • Submit an end-of-the-year report when the formal mentorship ends that will provide feedback on how the year went or any suggestions for improvement.

Mentees: If interested, please send your contact information to Maria Rios at

IMPORTANT: You may be a mentor and mentee at the same time. Please submit an application for both a mentor and mentee.

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Don’t Miss the Entertainment and Sports Panel at Dodger Stadium Wednesday the 14th!

This will be a fantastic event not to be missed!

Come out this coming Wednesday to the great Dodger Stadium and join us at our Entertainment and Sports panel where you will gain valuable insight into the world of sports and entertainment public relations by our esteemed panel of speakers as well as network with Public Relations professionals and peers in the industry!

We have an amazing panel of speakers who will share their invaluable experiences and advice they’ve learned in their many years of professional entertainment and sports public relations and communications practices. Among the speakers there will be Josh Rawitch, Vice President of Communications at the Los Angeles Dodgers, Rita Tateel, President at the Celebrity Source, and Ana Martinez, Vice President of Media Relations at the Hollywood Chamber of Commerce.

This is an educational event that is relevant to both entry and mid-level PR and communication practitioners, anybody interested in the entertainment or sports industry and those seeking to further their knowledge in PR, communications, sports or entertainment. We want to help you further your career and knowledge! Hope to see you there!


September 14th, 2011


7:00 – 9:00 pm


Dodger Stadium,

1000 Elysian Park Ave, Los Angeles, CA 90012


Cost: $10 for PRSA/PRSSA members and $20 for non-members/guests. (Please note new cost for non-members.)

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