Monthly Archives: October 2011

Surviving the PR Zombie Apocalypse

As the PRSA Young Professionals group, we are committed to putting you all in touch with the best resources possible.  In the spirit of Halloween, “The PR Coach” has put together 13 signs that you’re a PR zombie.  Take a look.

Bad PR: 13 Signs You’re a PR Zombie

Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome. Seriously.

I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails and social media snafus.

Here are 13 sure signs you’re a PR zombie suffering from this contagion:

  1. Your news releases are vapid, coma-inducing, Dead Sea scrolls.
  2. Your blog posts reek with deadly slang, buzzwords and  marketing-speak.
  3. Your spray and pray media pitches have caused reporters to run in every direction, slamming doors, screaming in fear, hanging up the phone and deleting your semi-literate e-mails faster than Lindsay Lohan’s fingers in a jewelry store. (more)

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Facebook Frustration

Former PRSA-LA YP Communications Chair Dale Legaspi left the LA area last year to continue his complete geekification and work in the tech practice area at a San Francisco Bay Area agency, where he assumed the role of agency grumpy blogger.  Here’s his take on the new and improved Facebook. Give it a read and leave us a comment to let us know what you think.

Facebook’s Latest Face Plant

By Dale Legaspi

People are unhappy about some changes Facebook has rolled out. In other news, the sun rises in the east, the weather is cold in the winter and most of the Earth’s surface is covered by water.

Also, people are resistant to change. I’m usually all about ranting at big companies in my posts, but I think Facebook is only part of the problem here. “I hate the new Facebook” is not good feedback.  Clearly, there is no guarantee that Facebook cares or will change anything, but at least give a specific example of something that is actionable. Here’s my attempt.

The first and most obvious issue I see is that Facebook stayed true to form by doing an absolutely abysmal job rolling these new features out and explaining them to users.  A little blue triangle and a bubble popping up when I scroll over it is not helpful in telling me what is going on and why my homepage was overhauled.  I didn’t know any of it was coming.  At least give me some sort of heads up.

Speaking of the homepage, Facebook will now feed you the “top” stories since your last visit. Similar to when the newsfeed was announced, people are up in arms about this feature.  What constitutes a top story?  What if I haven’t talked to the person featured in years?  Shame on me, apparently. Guess I should do some pruning on my “friends” list.

Directly to the right of that is the new ticker. The only reason I know it is called the ticker is because I asked a friend of mine who works at Facebook. It feeds me more irrelevant facts, but it does it in real time, so I can be thoroughly annoyed on a constant basis.

There are a number of other features that are either annoying or just outright invasive, but this is a blog—not a novel. However, we would love to see more of your thoughts on the worst new features of Facebook.

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