Monthly Archives: July 2010

Airline complaints in 140 characters or less

According to this recent article dug up from Mashable, Gatwick Airport in the UK has begun a campaign to encourage airline travelers to tweet their complaints to the handle @Gatwick_Airport.

At first glance, this seems like a brilliant use of social media and a victory for customer service in the airline industry (which is notorious for being awful), but is it really?  Who’s to say that this isn’t just a ploy to keep complaints to a maximum of 140 characters and, therefore, make them easier to ignore?

Only time will tell, but like everything else in PR, it boils down to execution.  How well do they implement this campaign and use it as a jumping off point for actual substantive, direct contact with airline travelers?  It’ll be an interesting case study to follow.

Read the full article here…

…and please weigh in with your thoughts in the comments section.

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Times are changing…

With the ubiquity of terms like “emerging” and “improved” in our day-to-day jobs, it’s not hard to remember that everything is changing lightning fast in our field.  Especially true with young professionals, part of the change is job turnover.

A lot has been written about the difference in turnover rates between agency and in-house PR jobs.  Hit the PR pubs (PR Week, Strategist, etc.) for info on that, and we’ll cover it in another post.  This one’s about us.  (Forgive the twinge of narcissism.)

From the beginning of the year, we’ve tried to give a face to the PRSA YP group, taking time to ID board members, post bios and encourage you guys to come introduce yourselves at events.  Just like the environment in the rest of the profession, we’ve undergone a number of changes just in the last few months.  Here’s a snapshot.

Right from the top, our president is no longer Kerry Slaughter.  No, we didn’t hold a coup and overthrow her.  She is now Kerry Sinclair, as she was married last month.  When you see her at an upcoming event, be sure to congratulate her!

Our membership chair, Caitlin Mattias, has accepted an account executive position at industry giant Hill & Knowlton, where she is working with (among others) mobile industry giant Qualcomm.

Right before Caitlin went to H&K, one of the co-chairs responsible for putting on our great events, Eva Groves, left its health care practice to become an associate at health care-focused agency Chandler Chicco.

Finally, I’m on the move too.  After four years at the David James Agency (and a lifetime in southern California), I’ve taken a Sr. AE position at Engage PR and relocated to the Bay Area.  I’ll continue to blog and Tweet from afar.

Through it all, the Young Professionals affinity group for the LA chapter of PRSA continues to grow and remain among the most active.  That’s a testament to all you guys.  Please keep up the enthusiasm, and continue to spread the word about our group!  Also, if there is anything we can do or any suggestions that you have, don’t hesitate to contact us!

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Filed under About YP, Jobs, PR Industry, Profile