Monthly Archives: February 2011

Don’t Miss Out on YP’s February Meeting! Best Practices for Public Affairs & Government Relations

A new year, new topics and new tactics! To kick off the new year, PRSA Young Professionals will be hosting a meeting on February 23. Our speakers will be discussing opportunities and challenges that arise in government relations and social marketing.

Speakers:
-Sara Costin, VP at Consensus Inc.
-Michelle Vega, VP at Edelman
-Eneida Talleda, VP at Hill & Knowlton
-Alfredo Lee, AE at VPE Public Relations

Please see details below. See you there!

Location:
Hill & Knowlton
1601 Cloverfield Blvd. Suite 3000-N
Santa Monica, 90404
*Food Provided

Time:
Networking begins at 6:30pm
Program begins at 7pm

Parking:
Enter parking for the Water Garden on Cloverfield Blvd. (across the street from Ralphs). Follow the directions for “guest” parking and “1601 Cloverfield building.” Find elevator for 1601 Cloverfield (will be yellow). Take elevator to lobby level, turn left and walk past security desk. Turn right and follow hallway to elevators and take to 3rd floor. Hill & Knowlton is to the direct right of the elevators.

Cost:
$10 for PRSA/PRSSA members and $20 for non-members/guests. (Please note new cost for non-members.)

*To RSVP, please email PRSA LA

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The Art of Protocol: What Every and Evert Professional Should Know

Missed the last PRSA event? Check out the quick recap from one of our Programming Co-Chairs, Katherine Vander Ark.

Held on February 8th, 2011, The Beverly Hilton

Moderator Julie Benson, Vice President Public Relations, Princess Cruises

Panel:
Ms. Pamela Erying, President & Director, The Protocol School of Washington
Mr. Robert Hickey, Deputy Director, The Protocol School of Washington
Ms. Julie Nathanson, Executive Vice President Entertainment, Rogers & Cowan
Ms. Diane Brown, Protocol Expert, The Protocol School of Washington and Former Deputy Director of Protocol for the Office of the Secretary of Defense
Ms. Dawn Haghighi, Assistant General Counsel, Princess Cruises/Cunard Line

Protocol- what is it and why do we need it? This event was held to discuss planning and hosting special events for guest lists that may include dignitaries and celebrities. As PR professionals, what is our role when hosting social and business functions? What about business abroad?

The panel shared blunders that can occur when hosting events. The best piece of advice was to do your homework and be prepared for anything. Also noted was that each country has their own protocols or guidelines, and there is a difference between the treatment of a dignitary and a celebrity.

It is important that every person participating and hosting events understands and follows the protocol, so that the event is smooth sailing. It is also a must to contact the attendees and their handlers to confirm that they understand details and timelines.

And lastly, it was questioned whether to gift or not to gift. As an example, small gifts were provided for the panel, specific to whom they were. This showcased research conducted on each individual. The panel cautioned gifting due to the issue of bribery in certain countries depending on the officials involved, but that it can always be welcomed in starting relationships.

Make sure to attend the next PRSA LA event and not miss any value information!

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