Monthly Archives: October 2010

Entries for PRSA-LA YP’s Trevett Award are now open!

Each year, PRSA-LA recognizes one outstanding young professional in the chapter with the award named for Tom Trevett, APR, co-founder of the chapter’s Young Professionals Section–the first in the nation. The Trevett award recognizes outstanding young PR pros who have demonstrated excellence in their work, advocacy for the profession and a commitment toward community service.

In addition to coveted recognition of colleagues, the winner receives a trophy and monetary prize ($1,000) awarded at the PRSA-LA PRism awards banquet. Second place receives $500. Each recipient is strongly encouraged to use at least some of the winnings for professional development.

Last year’s award winner, Constance Farrell, had this to say about the honor:

The Trevett Award gave me the confidence I needed to further pursue my passion for public sector public relations. Winning the Trevett Award was the catalyst that led me to apply for graduate school to pursue a master’s degree in public administration. With the award money, I was able to buy a laptop, which I desperately needed, as well as apply to my selected schools.

I am now attending the University of San Francisco and using my public relations knowledge to test other students’ understanding of the PR practitioner’s role in government and nonprofit organizations. I am also working as the communications officer for San Francisco Architectural Heritage, a historic preservation nonprofit. The organization has never had a public relations professional on staff, so I am working hard to raise public awareness through strategic media outreach and email marketing, as well as building a stronger constituency for preservation in San Francisco and partnering with other Bay Area organizations.

Winning the Trevett Award from the Los Angeles Chapter of the Public Relations Society of America was a true honor and a shining moment in my career. I very much look forward to garnering a stronger understanding of public sector PR through my studies and application at S.F. Heritage and bringing my polished skill-set back to Los Angeles.

All young professionals in the greater Los Angeles area, who are employed full-time in public relations, have five years or less of full-time experience and are members in good standing with PRSA-LA are eligible. If you are overqualified for the award, we ask that you encourage your eligible colleagues and associates to apply. Please note that the application does not require a nomination.

The deadline for all entries is Wednesday, October 27, 2010. We strongly encourage you to apply for this honor. Further details can be found online. Click here to apply today!

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Quality Time with PR Minds

“It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself.” (Ralph Waldo Emerson)

The thought of waking up at 6:30 a.m. on a Saturday to schlep myself over to Santa Monica would normally have been a nightmare for me, but October 2 was different.  This was my yearly opportunity to use my PR mind for good outside of the daily office setting.

Every year since 2004, PRSA-LA has put on its “Quality Time with PR Minds” event at which PR professionals come together to help non-profits tackle their communications challenges.  More than 200 non-profits have benefitted since this program started, and we helped 20 of them in 2010.  This year was also a particularly unique one for me, as I was able to participate in the event on both sides of the table—brainstorming as a PR professional during three sessions and attending one as a representative of my non-profit group, the Volunteers of the Burbank Animal Shelter.

The feeling you get, knowing you have put everything you’ve learned on-the-job and in the classroom to good use helping non-profits with their communications or organizational issues, is indescribable.  They are all unique organizations with important missions and enthusiastic staff, but they’re missing the PR expertise that only a professional like you can provide.

I encourage each of you young professionals to look into taking on a pro bono project every once in a while.  Whether it’s volunteering at next year’s Quality Time event, lending your website skills to another non-profit or writing a press release for a friend’s start-up company, you’ll get real-world PR experience, items to add to your resume and an incredible feeling of satisfaction.  It’s a win-win.

A special thanks to our very own VP Kristin Wood for taking the time to write about her experience at the PRSA Quality Time event.  I can attest to it being a great event, as I volunteered last year.  Please leave a comment or contact us for more information on Quality Time and the numerous volunteer opportunities available to you right here in the LA area.

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