Tag Archives: Hill & Knowlton

The Best Practices for Public Affairs & Government Relations

Check out the recap of PRSA- Young Professional’s  first event of 2011

Speakers:
-Sara Costin, VP at Consensus Inc.
-Michelle Vega, VP at Edelman
-Eneida Talleda, VP at Hill & Knowlton
-Alfredo Lee, AE at VPE Public Relations

YP PRSA LA held our first meeting last week  at Hill & Knowlton. Our panelists have experience in government, non-profit and public affairs.

Government cuts has made for difficult times and interesting opportunities. Prior to the economy crashing and funding coming to a halt, the government had plenty of funding for public affairs projects and PR. Sara, who works on nation wide transportation and metro projects detailed how the former massive budgets for projects has been cut in half. Many clients still expect the same amount of work, if not double for half the pay.

Michelle explained that this is where the creative aspect of PR is key, to make projects just as effective as before. It also opens up new opportunities such as working on pension plans for government employees. Meghan made it clear that no matter the budget on a project, you must focus on the client’s bottom line. Her experience working in a government job then transitioning to a corporate position provided her with knowledge to connect with the community and engage the stakeholders.

Alfredo has a plethora of information about his experience with social media while working on campaigns in education, with government groups, even providing on call support for Prop 8. For each campaign, he discussed the need to have a strategy, ways to approach the public and engaging in dialogue.

After covering positives and negatives of working in public affairs and government relations in the last few years, the panelists shared some helpful information and advice. Michelle advised always staying on top of current affairs and what is going on locally, nationally and internationally- this will always help you position yourself with your audience. Sara believes that patience is key if you want to work in this field. Mostly importantly, love what you are doing- try different positions, new companies, and a variety of sectors until you find what best suites you because when you enjoy your work, you’ll always be more successful.

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Don’t Miss Out on YP’s February Meeting! Best Practices for Public Affairs & Government Relations

A new year, new topics and new tactics! To kick off the new year, PRSA Young Professionals will be hosting a meeting on February 23. Our speakers will be discussing opportunities and challenges that arise in government relations and social marketing.

Speakers:
-Sara Costin, VP at Consensus Inc.
-Michelle Vega, VP at Edelman
-Eneida Talleda, VP at Hill & Knowlton
-Alfredo Lee, AE at VPE Public Relations

Please see details below. See you there!

Location:
Hill & Knowlton
1601 Cloverfield Blvd. Suite 3000-N
Santa Monica, 90404
*Food Provided

Time:
Networking begins at 6:30pm
Program begins at 7pm

Parking:
Enter parking for the Water Garden on Cloverfield Blvd. (across the street from Ralphs). Follow the directions for “guest” parking and “1601 Cloverfield building.” Find elevator for 1601 Cloverfield (will be yellow). Take elevator to lobby level, turn left and walk past security desk. Turn right and follow hallway to elevators and take to 3rd floor. Hill & Knowlton is to the direct right of the elevators.

Cost:
$10 for PRSA/PRSSA members and $20 for non-members/guests. (Please note new cost for non-members.)

*To RSVP, please email PRSA LA

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