Tag Archives: YP events

Tonight! December 14th, don’t miss the last mixer of the year!! Also new board positions are open!

Hello Everybody!

This has been a great year, tonight come join us as we are holding our final mixer of 2011. Come mingle, network, meet those in the PR, marketing and communications fields and enjoy some free appetizers with  the young professionals of PRSA-LA.

The cost to attend the mixer tonight is FREE for everyone!

As the 2011 year is coming to an end we will be having board positions for the 2012 LA Young Professionals Board opening up and would love to see anyone who is interested in joining and holding a position come and apply or learn more about it!

Where: Barney’s Beanery in Santa Monica (upstairs)

1351 3rd St. Promenade
Santa Monica, CA 90401

Time: 7:00 PM – 9:30 PM, Wednesday, December 14th 2011

Cost: FREE!

 

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SAVE THE DATE! PRSA-LA YP’s March Mixer

WHAT:

Are you interested in a variety of public relations sectors but aren’t sure which one is right for you? Join us at the first event mixer of the year for a chance to network with multiple public relations professionals representing a wide range of areas!

PR fields represented include:

  • Healthcare
  • Entertainment
  • Sports
  • Corporate
  • Multicultural
  • Nonprofit
  • Environmental
  • Technology

Parking: There is valet directly in front of the restaurant on the right hand side of Culver (just past Irving Place). Or there are two parking garages on the left hand side of Culver. One of them is located on Cardiff Ave (stay in your left hand lane and turn left onto Cardiff and parking garage will be on the right hand side).

Cost: $10 for PRSA/PRSSA members and $20 for non-members/guests (cash or check will be taken at the door) 

To RSVP contact Katrina Keilman, PRSA LA YP Programming Co-Chair at katrinakeilman@gmail.com.

 

WHEN:

Wednesday, March 23, 2011

Networking begins at 7:00 p.m.

 

WHERE:

 Rush Street – 9546 Washington Blvd. Culver City, CA 90232
*Food will be provided

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Event Info: Focusing on Healthcare

Join us this Wednesday, September 15, for a PRSA-YP meeting where we will be discussing best practices in healthcare communications and public relations.  The panel discussion will highlight the diverse aspects of the healthcare industry featuring case studies and offering real-world examples of successful campaigns.
 
The highly experienced lineup of speakers includes: Arwen Rahn, Chandler Chicco Agency; Michael Nelson, Hill & Knowlton Healthcare Practice; and Nancy Caravetta, Rx Entertainment Inc.  Each speaker will share their thoughts on the crucial yet challenging role of healthcare communications and public relations practitioners and will provide insight into establishing a career within the field.
 
Arwen Rahn currently manages the public relations programs for Allergan’s obesity management medical device, the LAP-BAND® System at global healthcare PR firm, Chandler Chicco Agency.  Prior to joining CCA, Arwen worked for Fleishman-Hillard Life Sciences and provided public relations and investor relations counsel to a number of biotechnology and specialty pharmaceutical companies.
 
Mike Nelson, senior Vice President of Hill & Knowlton’s healthcare practice, has advised pharmaceutical, biotech and medical device companies, in both agency and client-side roles. His experience spans all aspects of product and franchise communications, including news media outreach, patient advocacy relations, public policy, and internal communications. At Hill & Knowlton, Mike currently leads client engagements in oncology, pulmonary disease and blood supply safety.
 
Nancy Caravetta, President of Rx Entertainment, leverages the power of celebrity to drive public awareness through facilitating partnerships between well-known celebrities and healthcare products and services.  Nancy’s prior experience includes managing financial management functions and corporate image-building activities as President and Founding Partner of boutique global healthcare PR firm, CPR.
 
Please see meeting details below.  We look forward to seeing you there!
 
Location
1315 Lincoln Blvd., Suite 270
Santa Monica, CA 90401

Parking
-Free parking is available is the parking structure directly under the building
-Head north on Lincoln Blvd. and make a right at Arizona
-Make an immediate right into the alley, and then the first right once you are in the alley into the underground parking garage

Agenda
6:30- 7 p.m. – Networking
7-7:50 p.m. – Program
Arwen Rahn – Chandler Chicco Agency
Nancy Caravetta – Rx Entertainment, Inc.
Michael Nelson, Hill & Knowlton Healthcare practice
7:50-8 p.m. – Q&A

Cost: $10 for PRSA/PRSSA members and $20 for non-members/guests. (Please note new cost for non-members.)

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Event Recap: Diving into Digital

Last week, the next generation of local PR practitioners gathered at Edelman for PRSA-LA YP’s third panel discussion of the year, which focused on the timely and topical issue of digital.  Speakers Siobhan O’Neill of our host agency and Heather McConnell of Hill & Knowlton discussed the various digital tools available to PR professionals today and made recommendations on how we, the young professional demographic, can leverage them not only to be the best advocates possible for our clients but also to advance our careers.

Appropriately, @angelcityblues began her introduction by asking us all to smile as she took a Twitpic before giving us a brief background on how she got into the PR field–specifically as a result of having no previous experience in PR.  She is currently an account supervisor in the digital practice at Edelman.

@HMcConnell introduced herself with a story of working at network giant Cisco Systems convincing executives that this “blogging thing” may catch on and they should look into it.  From her experience there, she nailed down an account supervisor position at Hill & Knowlton, handling digital.

Both speakers covered a broad range of topics and emphasized a number of best practices for social media and integration of digital tools into PR plans.

Some takeaways:

  • Clients will not always cooperate, and while you may be the expert, they are ultimately paying the bills, so you may need to travel a path you don’t necessarily agree with.  Give them a baseline of what they want…and then start preparing what will work.
  • The people who bubble up to the top in social media are really good at talking about…themselves.  In PR this game is about being effective and strategic–not about mindlessly loading up on followers.
  • PR is poised to own the social media space in a few years, but for now, it’s a shared endeavor with other entities.  Play nice, but have the mindset that you are a leader.
  • Assume that everything you do online is public.  Everything!
  • Facebook and Twitter still reach two different audiences.  Most Tweeters are on Facebook, but the reverse is not true.  At all.
  • You don’t control your message with social media.  The public does.  Don’t try to bring the people to you.  Go to where they are.
  • If you represent a brand, make friends with bloggers and folks via social media.  If they like you, they will defend your brand.
  • At the end of the day, what people are really looking for is for companies to be human.  They want people to be real with them.  Authenticity goes a long way.

These are just a few of the takeaways from the discussion last Wednesday night.  For more info on the event, log into Twitter, follow @LAPR and search the #prsaypevent hash tag for all the live tweets.

How are we doing?  This blog and the @LAPR Twitter feed are available as resources for you.  What can we do to make the experience better?  Please leave comments, tweet us or hit my personal page with a DM.  We love feedback!

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Event Info: Diving into Digital

We are pleased to announce our June YP panel discussion—digital. 

Joining us will be experts Heather McConnell of Hill & Knowlton and Siobhan O’Neill of Edelman.

Date: June 16, 2010

Time: Networking: 6:30 p.m.
Program: 7-8:30 p.m.

Location: Edelman
5900 Wilshire Blvd.
Los Angeles, CA 90036

Parking: Free parking is available on 8th street, directly behind the building.  There are also meters along Spaulding (on the East side of the building) and Genessee (the street that runs directly from the back of the building).

Cost:
$10 for PRSA/PRSSA members and $20 for non-members/guests. (Please note new cost for non-members.)

Make plans to join us tomorrow night for some insights into the digital world and how you can leverage emerging technology to drive your messaging and your client agendas!

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“Standing Out in the Crowd” Panel Recap

Date: February 17, 2010

Location: Hill & Knowlton

Panelists:

  • Phyllis Tucker, Hill & Knowlton
  • Ashley Cadle, Chandler Chicco
  • Tara Walls, Rogers & Cowan
  • Michael Ehrlich, Hill & Knowlton

Our first event went off with a bang! If you didn’t make it, we hope to see you there next time.  The panelists provided a lot of insight to us young professionals on the topic of “How to be the Best Young Professional In Your Firm.”

H&K veteran, Phyllis Tucker, had a nontraditional start in PR. Coming in mid-career, after working as an internal communications provider at the public transit district in Los Angeles, she was motivated my mission-driven clients.  Tucker felt for the average employee and wanted to make company policies and benefits better.  She told us to keep expanding our professional and social networks.  As a PRSA board member, she keeps finding industry organizations more and more helpful as her career advances.

Chandler Chicco Agency star, Ashley Cadle, told us that two most important things a young professional can do, are to take initiative and speak up.  We should ask to participate in everything, brainstorm ideas and bring solutions to the table.  Asking questions is good.  Bringing solutions adds tangible value and sets you apart.

Rogers & Cowan Product placement guru, Tara Walls, works to align corporate brands with entertainment media.  She started in the industry working for MGM as a production assistant and made her way over to the agency side nearly ten years ago.  Her biggest accomplishment has been the American Airlines partnership with the Oscar-nominated movie, “Up In the Air.”  Walls told us to be flexible, as it’s common to have to move around to rise through the ranks.

H&K sports guy, Michael Ehrlich, brought a light-hearted energy to the panel, telling interesting and fun stories from his work on Adidas, specifically related to the World Cup. Ehrlich still considers himself a young professional, but urged us, his colleagues, to do something we enjoy.  He knew early on that working in sports was what he wanted to do, and he was determined to turn his passion into his career.  Through his diligence and hard work, that’s exactly what he’s done, and he encouraged all young pros to follow their hearts and not their paychecks.

Thanks to all who were able to make this panel, and be sure to catch our next event, a mixer in April.  Stay tuned for details, and have a fantastic rest of the month!

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First Event of the Year Tonight!

Tonight’s the night! We have a great panel of speakers lined up to give insight into how you, as a young professional, can stand out.  Here’s some information on two of our generous hosts from Hill & Knowlton, who are also two of our panelists:

Phyllis Tucker

A former public affairs in-house PR professional, turned 15-year agency veteran, nobody knows corporate media relations better than Phyllis herself.  During her time doing in-house work, she grew tired of the internal communication struggles a company faces but after the move to Hill & Knowlton, she hasn’t had a roving eye since.  She oversees the corporate practice, focusing in on public affairs campaigns.  Our own Jessica Barraco worked alongside Phyllis on the promotion of the 2008 Grand Avenue Festival in Downtown LA and cited her calmness in any type of crisis situation.  Currently, Phyllis manages several clients she will discuss with you, one of which being Dart Corporation. Phyllis is a Michigan-native, and is happily settled down in LA with her husband and two sons.

Michael Ehrlich

As a USC graduate, Michael’s true passion is sports—in and out of the office.  He gets up early every morning to write on his sports blog, EhrlthePearl.com before heading to work where he has handled the Adidas account the past two years. Traveling for Adidas’ 7-on-7 high school football tournaments and pitching to sports blogs are two of his favorite activities as a sports marketer.  Michael got his start interning for the Lakers while in college, and previous to Hill & Knowlton, he was formerly at Bragman Nyman Cafarelli working on the Bacardi account.  A Pebble Beach, California-native, Michael has stayed in southern California ever since college.

Check out our Facebook event page and RSVP.  Cost is $10 for PRSA and PRSSA members; $15 for non members.  Pay at the door.  Hope to see you tonight!  For those of you who can’t make it, we will be live-tweeting the event under the hashtag #PRSAYPEvent

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