Each year, the Young Professionals (YP) section of PRSA-LA honors two outstanding Young Professionals from the greater Los Angeles area at the PRism Awards.
All young professionals in the greater Los Angeles area who are employed full-time in public relations, have no more than five years of full-time experience and are in good standing with PRSA-LA are eligible to apply for the award.
Applicants must complete the application form here: https://www.prsala.org/Trevett-Award.
Judges will review the entries and identify a small number of finalists. These three judges shall be public relations professionals and must represent one university, one corporation/non-profit organization and one agency. All shall be members of PRSA-LA and at least two must be accredited. The Young Professionals Section of PRSA-LA will select judges.
Finalists will be invited by the judges no later than October 21, 2013 to participate in an oral interview to determine the Award recipients.
Best of luck!!!
Are you interested in becoming a part of the Young Professional’s of PRSA-LA Board? If so, please fill out this 2014 Board Member Application and return it to Evan Nicholson (email@example.com) by November 30, 2013.
**We are no longer filling the role of Collegiate Outreach Chair.
By Delia Mendoza
Social Media is full of people trying to sell you something. While promoting products on social media is fine in moderation, constantly touting them to your followers becomes tiresome. Your audience is there to support your brand, and they are essentially self-interested. What’s in it for them?
Building support involves facilitating two-way communication. Marketing expert Seth Godin, author of Tribes: We Want You to Lead Us, identifies social media followers as a tribe. Your tribe supports you and they want to be engaged.
More than ever, people are hungry for content. They want something to talk about and information to learn. Think like a content publisher.
Here are some tips on how to produce effective posts:
- How-to/ Tips and Tricks: Your tribe is interested in the use of your product or the skills involved in your service. What skills or expertise can you share with them?
- Behind the Scenes: Give your tribe a sneak peek at how your product or service is made. For example, if you are a musician or filmmaker, record a video of you in the studio. Give a play-by-play of what happens in the production process.
- Contests and Giveaways: These create excitement for your tribe. Set up contests that involve your tribe sharing posts or answering questions. Offer your followers a free sample or preview of your project.
- Questions: Enable two-way communication by eliciting responses from your audience. For example, ask how they use your product.
- Sharing News and Media: Did you come across content that was interesting? Sharing links to news, videos, or pictures is great way to engage your tribe.
Audience engagement starts with effective content publishing. Your tribe will feel that it is receiving pertinent information instead of following you only as potential customers. An engaged audience is more likely to support, buy, read or perform a desired action. Mixing up your posts with interesting content builds loyalty, and in turn contributes to your followers making a purchase.
By Kristin Soo Hoo, Treasurer
The public relations industry rapidly evolves with new technology, ideas and trends every day. While balancing school, work, personal and social activities, how are you supposed to find time to read about the latest PR news? Just squeeze in a few minutes each day to browse through the four must-read PR blogs listed below (or at least follow their social media updates).
PRNewser writes about relevant news, pop culture, events, research and jobs from the private side of public relations. It focuses on the rise of social media, as well as a steady stream of pitches, accounts, successes, and crises.
The Cycle features discussions and perspectives from PRWeek’s editorial team on how the latest marketing, business, political, and cultural news impact the PR industry. It takes an analytical and formal approach, highlighting the largest and most well-known agencies in the country.
The PR News Blog offers interesting opinion and dialogue on topics such as social media, digital marketing, events, and media relations. Run by four PR experts, it serves as a significant resource for those striving to learn the best PR practices.
Mashable is a popular source for news, information and resources for the “Connected Generation.” Its topics include social media, technology, business, entertainment, U.S. & world, lifestyle, water cooler and jobs. It presents a wide range of real-time stories in engaging and fun ways, which is ideal for young professionals who are constantly on-the-go.
To explore more blogs, check out Cision Blog’s Top 50 Public Relations Blogs.
What is your favorite industry blog or website?
By Kaylee Weatherly, Collegiate Outreach Chair
I looked around the auditorium on the first day of my graduate school orientation to find a women-dominating Master’s program in Strategic Public Relations. No surprise there. The field of PR is pretty female-dominated. I already knew that ratio from my undergraduate courses, where a lone one or two men were enrolled in the same PR classes as I was. But to my astonishment, today’s public relations industry still sees a huge gender wage gap.
In 2012, faculty members from San Diego State University attempted to find out why women earn less than men in the U.S. PR industry. In short, the study uses the history of public relations to explain the phenomenon. Many men dominated the industry when it first came to rise, and researchers thought women would simply “catch up” to men in years of public relations experience. But that hasn’t happened. Men still seem to have more years of experience than women in PR, and that convolutes the gender wage inequity. And those years of experience that women are missing out on is associated to a missed opportunity to excel to a manager position, which obviously is paid more than a PR technician. The survey also demonstrated that women tend to work in lower-paying specializations, such as media and community relations. Third, we come to the old adage we always hear that women experience more income-suppressing career interruptions; i.e., having children. These career interruptions contribute to lower income than men. Finally, women are paid less than men simply because they are women. Gender discrimination in pay is still alive and present in this economy where men typically have higher professional titles than women, not just in the PR industry.
So how much money are women really losing out on? In April, the National Women’s Law Center calculated that a typical full-time working woman stands to miss out on $444,000 over 40 working years than a man.
But don’t fret, ladies. The 2013 Women, Power & Money study by FleishmanHillard shows that a wave of Gen Y women are working hard to even out the odds of gender wage inequality. “The ‘Battle of the Sexes’ is becoming a foreign concept for Gen Y women around the world, who perceive greater gender equality in skills, opportunities and accomplishments.”
Even though it is an uphill battle to receive the same pay as men, women have the aspirations to achieve this result, and I’m interested to see how this gender wage gap decreases over time.