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Twitter at its Finest

By Alvin Arquisola, Treasurer & Trevett Award Chair

Reaching your audience through social media is vital in any PR efforts. Responding to your audience in a timely manner is a different story. Few companies can capitalize on current events and issues today. Here are two of my favorite examples of companies that were able to pull it off this past week.

1. Electric Daisy Carnival (EDC) Las Vegas – One of the most anticipated events in the United States took place last weekend known as EDC, which is organized by Insomniac Events. Roughly 134,000 people gathered from across the world in the Las Vegas Motor Speedway to celebrate electronic dance music. With events such as these, there will always be various issues. Attendees had the option of getting to the venue by shuttles. Unfortunately, a number of shuttles had issues with their air conditioning. Triple digit weather and a shuttle filled with people never make for a fun experience. CEO and Founder of Insomniac Pasquale Rotella caught word of this issue and immediately reached out to people on these shuttles via Twitter.

TEMP EDC Tweet 1

 

TEMP EDC Tweet 2

Rotella took it upon himself to wait at the front entrance along with his staff to hand out water to everyone who traveled by shuttle. This is one of the best examples of transparency and responsiveness by any CEO that I have recently seen.

2. Brazil World Cup, Luis Suarez and Consumer Brands – The world of sports has provided many consumer brands some great moments to capitalize on real-time tweets. Uruguay soccer player Luis Suarez has been at the brunt of these tweets for his latest antics on the soccer field when he took a bite out of Italian soccer player Giorgio Chiellini. Take a look at some of the hilarity:

TEMP WorldCup Tweet 1

TEMP WorldCup Pic

Check out AdWeek for more comedic buzz surrounding Suarez.

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