Tag Archives: Engage PR

Facebook Frustration

Former PRSA-LA YP Communications Chair Dale Legaspi left the LA area last year to continue his complete geekification and work in the tech practice area at a San Francisco Bay Area agency, where he assumed the role of agency grumpy blogger.  Here’s his take on the new and improved Facebook. Give it a read and leave us a comment to let us know what you think.

Facebook’s Latest Face Plant

By Dale Legaspi

People are unhappy about some changes Facebook has rolled out. In other news, the sun rises in the east, the weather is cold in the winter and most of the Earth’s surface is covered by water.

Also, people are resistant to change. I’m usually all about ranting at big companies in my posts, but I think Facebook is only part of the problem here. “I hate the new Facebook” is not good feedback.  Clearly, there is no guarantee that Facebook cares or will change anything, but at least give a specific example of something that is actionable. Here’s my attempt.

The first and most obvious issue I see is that Facebook stayed true to form by doing an absolutely abysmal job rolling these new features out and explaining them to users.  A little blue triangle and a bubble popping up when I scroll over it is not helpful in telling me what is going on and why my homepage was overhauled.  I didn’t know any of it was coming.  At least give me some sort of heads up.

Speaking of the homepage, Facebook will now feed you the “top” stories since your last visit. Similar to when the newsfeed was announced, people are up in arms about this feature.  What constitutes a top story?  What if I haven’t talked to the person featured in years?  Shame on me, apparently. Guess I should do some pruning on my “friends” list.

Directly to the right of that is the new ticker. The only reason I know it is called the ticker is because I asked a friend of mine who works at Facebook. It feeds me more irrelevant facts, but it does it in real time, so I can be thoroughly annoyed on a constant basis.

There are a number of other features that are either annoying or just outright invasive, but this is a blog—not a novel. However, we would love to see more of your thoughts on the worst new features of Facebook.

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Mark Hurd’s out at HP, but why?

The week before last tech industry giant Hewlett-Packard announced its CEO, Mark Hurd, had resigned.  A little digging revealed that he had falsified an expense report–clearly a transgression, but the consensus in the industry seems to be that it should not have cost him his job.  A little more digging reveled a claim of sexual harassment. 

Nonetheless, it was still just a claim.

This post from Engage PR, a boutique tech-focused agency in the bay area, breaks down a couple other factors to consider when evaluating the strategy of this announcement. 

  • Announcement came on a Friday afternoon
  • The New York Times “blamed” the PR firm in the lede of its story
  • HP needs to control the message by being proactive
  • Part of being proactive is telling the whole story up front, lest you become a PR grease fire

Disclaimer: I wrote this post for my new agency’s blog. Rather than duplicating content here, I extracted my main points here and linked to the full post.  Comment there if you wish, but this post is intended solely to spark discussion here on the PRSA-YP blog.

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Times are changing…

With the ubiquity of terms like “emerging” and “improved” in our day-to-day jobs, it’s not hard to remember that everything is changing lightning fast in our field.  Especially true with young professionals, part of the change is job turnover.

A lot has been written about the difference in turnover rates between agency and in-house PR jobs.  Hit the PR pubs (PR Week, Strategist, etc.) for info on that, and we’ll cover it in another post.  This one’s about us.  (Forgive the twinge of narcissism.)

From the beginning of the year, we’ve tried to give a face to the PRSA YP group, taking time to ID board members, post bios and encourage you guys to come introduce yourselves at events.  Just like the environment in the rest of the profession, we’ve undergone a number of changes just in the last few months.  Here’s a snapshot.

Right from the top, our president is no longer Kerry Slaughter.  No, we didn’t hold a coup and overthrow her.  She is now Kerry Sinclair, as she was married last month.  When you see her at an upcoming event, be sure to congratulate her!

Our membership chair, Caitlin Mattias, has accepted an account executive position at industry giant Hill & Knowlton, where she is working with (among others) mobile industry giant Qualcomm.

Right before Caitlin went to H&K, one of the co-chairs responsible for putting on our great events, Eva Groves, left its health care practice to become an associate at health care-focused agency Chandler Chicco.

Finally, I’m on the move too.  After four years at the David James Agency (and a lifetime in southern California), I’ve taken a Sr. AE position at Engage PR and relocated to the Bay Area.  I’ll continue to blog and Tweet from afar.

Through it all, the Young Professionals affinity group for the LA chapter of PRSA continues to grow and remain among the most active.  That’s a testament to all you guys.  Please keep up the enthusiasm, and continue to spread the word about our group!  Also, if there is anything we can do or any suggestions that you have, don’t hesitate to contact us!

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