Quality Time with PR Minds

“It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself.” (Ralph Waldo Emerson)

The thought of waking up at 6:30 a.m. on a Saturday to schlep myself over to Santa Monica would normally have been a nightmare for me, but October 2 was different.  This was my yearly opportunity to use my PR mind for good outside of the daily office setting.

Every year since 2004, PRSA-LA has put on its “Quality Time with PR Minds” event at which PR professionals come together to help non-profits tackle their communications challenges.  More than 200 non-profits have benefitted since this program started, and we helped 20 of them in 2010.  This year was also a particularly unique one for me, as I was able to participate in the event on both sides of the table—brainstorming as a PR professional during three sessions and attending one as a representative of my non-profit group, the Volunteers of the Burbank Animal Shelter.

The feeling you get, knowing you have put everything you’ve learned on-the-job and in the classroom to good use helping non-profits with their communications or organizational issues, is indescribable.  They are all unique organizations with important missions and enthusiastic staff, but they’re missing the PR expertise that only a professional like you can provide.

I encourage each of you young professionals to look into taking on a pro bono project every once in a while.  Whether it’s volunteering at next year’s Quality Time event, lending your website skills to another non-profit or writing a press release for a friend’s start-up company, you’ll get real-world PR experience, items to add to your resume and an incredible feeling of satisfaction.  It’s a win-win.

A special thanks to our very own VP Kristin Wood for taking the time to write about her experience at the PRSA Quality Time event.  I can attest to it being a great event, as I volunteered last year.  Please leave a comment or contact us for more information on Quality Time and the numerous volunteer opportunities available to you right here in the LA area.


1 Comment

Filed under Events, PR Industry, PRSA

One response to “Quality Time with PR Minds

  1. This sounds like a great program. I believe all PR professionals should give back to the communities in which they live.

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