We’ve all had it beaten into our heads that we need to use social media as a platform for advancing the business goals of our clients, but what does that really mean? How do we integrate these platforms into business plans? How do we track results?
While this emerging ecosystem of digital media is like a wild west land grab with miles of open space and no rules, some companies have carved out strategies that have set their brands apart in this largely untamed frontier.
Social media/marketing/business blog Penn-Olson has compiled a number of real-world case studies in which businesses have leveraged these platforms successfully.
Read the full article here, and think about how you can take bits and pieces of this to drive your own clients’ brands. Let us know what you think!