March Meeting: Digital World of PR

Description: In a world where the word friend is used as a verb, tweeting is no longer for the birds and poking people is an accepted behavior, we are reminded of the importance of new media every day. Join us as we explore The Digital World of PR through the eyes of new media experts from Edelman, Disney and Zeno Group.

Date: Wednesday, March 18, 2009
Time: 6:30pm – 8:00pm

Location: Edelman (5900 Wilshire Blvd., Los Angeles, Calif.)  The meeting will be in Edelman’s large conference room on the 24th floor. Edelman is located on Wilshire, across from LACMA, between La Brea and Fairfax

Parking: Fee parking is available on 8th street, directly behind the building. You can also park for free after 6 p.m. at the meters along Spaulding and Genesee.

Cost: $10 for PRSA/PRSSA members and $15 for non- members/guests
For your convenience you may now pay online by visiting our PRSA event page. Please note that a $1.50 processing fee applies for online payment.
As always, you can also pay with cash or check at the door.

Marilyn Waters is Director of Media Relations for Walt Disney Imagineering in Glendale California, responsible for developing and implementing a proactive strategic communications agenda. Over the past year, she has been leading a task force of all Disney Parks to look at social media opportunities from a public affairs perspective.

Siobhan O’Neill an Account Supervisor for Edelman Digital’s Western U.S. Region. Siobham is a Project Management Professional with extensive experience in online media/marketing production, specializing in social- media tools and technologies. She currently supports public-relations efforts for clients including Symantec, Shell, HP, AMTRAK, and Nestle.

Nick Mendoza is the lead in Zeno Group’s Digital Lifestyle practice with an endless curiosity on the new opportunities through online engagement and social media. Nick guides clients on marketing communications strategies in a world where 140 characters can be more powerful than a campaign that costs $140 million. Nick has worked with many leading companies in digital entertainment, mobile and consumer technology, including: Discovery Communications (Animal Planet, Discovery Channel,, EA Sports, HP, Intel, JibJab, Texas Instruments, QUALCOMM, TiVo, Ustream and Walt Disney Internet Group.


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